Josh Slone — December 3, 2017 — December 3, 2017 Need some ideas for improving your cold email response rates? Here are over 50 different split test ideas you can implement! There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). … Continue reading 50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns
Guy Yalif — November 25, 2017 — November 25, 2017 If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for … Continue reading How to Use A/B Testing and Personalization Best Together
By Victoria Klochkova November 8th, 2017 Website design testing is an essential step in your marketing strategy as it allows you to find the most efficient combination of elements. This will have a direct impact on the success of your entire marketing strategy. A great design equals great user experience, which, in turn, leads to more … Continue reading Website Marketing Design Testing 101
Amanda Oliver — November 2, 2017 — November 2, 2017 WHY FOCUS JUST ON CREATIVE AND COPY? Any digital advertiser knows that A/B testing is a requirement when you want to make sure you’re getting your money’s worth on your ads. We’re not here to dispute the fact that A/B testing audience segments or landing … Continue reading A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices
Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used. Brian Massey on October 20, 2017 At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. … Continue reading Testing shows e-commerce navigation doesn’t work the way we think it does
Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost. Abraham Nord on September 8, 2017 … Continue reading Achieve big testing wins by analyzing results by device type
By Lisa Zheng September 8th, 2017 Email is still one of the quickest and easiest ways to get in front of people. That’s why inboxes are flooded with newsletters, notifications and more — inboxes are prime real estate. That’s why your messages have to stand out from the rest so that they boost user engagement … Continue reading A Step By Step Guide To Email Testing
Sarah Rosenquist — August 29, 2017 Follow @stryvemarketing — August 29, 2017 There are a lot of different variables that go into a PPC campaign – bidding, targeting, budgeting, copy, and imagery. How do you know that what you’ve launched is the most effective way of finding and talking to your audience? You really don’t … Continue reading Crash Course: A/B Testing for Your PPC Campaign
Amanda Oliver — August 24, 2017 — August 24, 2017 geralt / Pixabay It can be a little nerve-wracking to try out new types of audiences or methods of testing when you’re used to seeing consistent results from your Lookalike (LAL) audiences. I get it – it’s like staying in your PJs versus putting on … Continue reading A New Twist on Audience Testing Using Facebook Lookalikes
Daniel Berry — July 31, 2017 — July 31, 2017 coffeebeanworks / Pixabay You’ve heard the advice a million times, right? “Prevention is better than cure.” And on the surface, it makes sense. But your launch date is looming and your development team are still trying to cram in all the features you need for … Continue reading How To Master Your Web Testing To Drive Conversion
