Kevin George — May 8, 2018 Follow @imkevin_monk — May 8, 2018 Like the famous proverb goes, “A rolling stone gathers no moss”, it is important to keep moving forward, be it in life or in your email marketing campaigns. Stagnation in terms of catering the same type of emails to your subscribers, just because … Continue reading Email A/B Testing – Everything you Need to Know!
Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results. Abraham Nord on April 25, 2018 Nearly all business-to-business (B2B) marketers are focused on increasing leads, improving lead quality and improving return on investment (ROI). Conversion testing plays a … Continue reading How to increase B2B form submissions through conversion testing
Torrey Tayenaka — March 28, 2018 Follow @https://twitter.com/sparkhouse — March 28, 2018 coffeebeanworks / Pixabay If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more Facebook video ads are likely to be more successful. … Continue reading Tips for Successful A/B Testing of Your Facebook Video Ads
Irakli Iosebashvili — March 22, 2018 — March 22, 2018 Marketers who conduct the most successful ad studies with the most quality, consistent learnings tend to do a few important things: Establish a foundation of refining and outlining business goals Review and mark out baseline performance and past results Methodically execute campaign flights against the … Continue reading Marketing on Facebook: Building and Incorporating an A/B Testing Framework
Andrew Schulkind — February 17, 2018 — February 17, 2018 Pixabay As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness, among other issues. One … Continue reading A/B Testing Your Email Marketing
VerticalResponse — February 14, 2018 Follow @VR4SmallBiz — February 14, 2018 Nearly half of email recipients decide whether to open or discard an email based on the subject line alone. If your subject lines aren’t compelling, they could be overlooked, ignored or (gasp) sent straight to the trash. How can you be sure you’re getting … Continue reading 5 A/B Testing Tips for Click-Worthy Subject Lines
A/B Testing has been the default approach to optimize pages for conversions, but now newer technologies present faster ways to drive uplift. Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have … Continue reading RIP A/B Testing
Personal Branding Blog — January 26, 2018 — January 26, 2018 It’s great to have high traffic for your personal brand’s website. How to get these visitors to convert into sales is the next challenge businesses face. The design and execution of elements are crucial to staying up to date with the latest technology and … Continue reading How to Have a More Successful Website Design With Multivariate Testing
Steve Hamm — December 11, 2017 Follow @maasprosrdu — December 11, 2017 fancycrave1 / Pixabay The conversion rates of landing pages can vary anywhere between less than 1% to about 24.5%. Part of the reason behind this large variation is that conversion rates aren’t the same across different industries. For example, an excellent conversion rate … Continue reading The Importance of Testing Your Landing Pages
Bonnie Harris — December 7, 2017 Follow @waxmarketing — December 7, 2017 geralt / Pixabay Social media is always evolving and it’s crucial to stay on the cutting edge. You need to know what’s out there, but more importantly, you need to know what works and what doesn’t. Testing social media marketing isn’t always the … Continue reading Testing Social Media Marketing for Continuous Improvement
