Tag Archives: Testing

When testing, look at the big picture

Optimizing for MQLs, for example, can have big implications for downstream processes Steve Petersen on May 10, 2021 A common martech activity is testing different UI/UX (content, design, flow, etc.) elements in order to optimize some metric like lead form conversion rate. While the actual responsibility for conducting such a test is usually assigned to … Continue reading When testing, look at the big picture →

Online Retailer’s Guide to Effective A/B Testing

A/B Testing Process

Anthony Villegas April 5, 2021 When it comes to developing conversion optimization strategies, there are a lot of decisions to make. Phrasing the messaging, designing the campaign, and formulating the strategy itself are all factors to consider. How do you know which direction to go, which choices will be the most effective at boosting conversions? … Continue reading Online Retailer’s Guide to Effective A/B Testing →

Google My Business is Testing a New Call History Feature

Google My Business

Pam Aungst November 19, 2020 Google My Business is a “free tool that allows you to promote your Business Profile and business website on Google Search and Maps.” Through your Google My Business account, “you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with … Continue reading Google My Business is Testing a New Call History Feature →

Best Practices: Email Testing

Email Marketing Strategy

Christa Tuttle November 13, 2020 Testing emails allows you to experiment with different email elements to ensure that campaigns yield the best results and derive the most value. This leads to the opportunity to optimize which generally results in a better outcome for the campaign. While there are a variety of email testing strategies, we … Continue reading Best Practices: Email Testing →

Why is Software Testing Considered a Tough Job?

Career Development

Ray Parker November 1, 2020 Usually, testers are responsible to identify all the mess created by developers in a system. No matter how experienced the developers are or how much effort they put in, there is hardly a chance to create software that is completely free from errors. Despite being equipped with a rich toolkit … Continue reading Why is Software Testing Considered a Tough Job? →

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance

Surveys

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2020 Despite industry-wide concern about the disappearance of cookies in advertising, only 40% of marketers say they are preparing and 48% are worried that their companies won’t be able to provide impactful performance … Continue reading 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance →

A Beginner’s Guide to AB Testing in Conversion Optimization

A/B Testing Process

Jayson DeMers July 9, 2020 If you’re familiar with online marketing, you know the importance of securing a high conversion rate. Getting as much traffic as possible can help you find success—but if all those inbound visitors have no way to spend money with you, or earn you money, your efforts will never be profitable. … Continue reading A Beginner’s Guide to AB Testing in Conversion Optimization →

The Best A/B Testing Tips You Need to Know to Fully Optimize Your Site

A/B Testing Process

Jeff Previte — May 4, 2020 It happens all too often. A redesign or update is held up by indecision over which version will get you the positive results you’re looking for. Should the chatbot appear on the left or the right? Do we want the CTA to be sticky or not? Will people like … Continue reading The Best A/B Testing Tips You Need to Know to Fully Optimize Your Site →

Google Ads Data Hub testing audience lists for display campaigns, adding new features

Google Advertisement

Advertisers will soon be able to run queries on same-day impression data. Ginny Marvin on April 16, 2020 Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the … Continue reading Google Ads Data Hub testing audience lists for display campaigns, adding new features →

7 of the Best A/B Testing Tools to Increase Conversions (2020 Edition)

A/B Testing Process

Micah Lally — January 6, 2020 Data, data, data – the more you have, the better! And there’s no better way to get immediate, actionable insights for your site than to use A/B testing. What Is A/B Testing? A/B testing, also called split testing, presents two slightly different versions of a given page to a … Continue reading 7 of the Best A/B Testing Tools to Increase Conversions (2020 Edition) →