by Peter Abrahamse May 18, 2016May 18, 2016 Both your visitor and Google prefer your site to be fast. Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings, both resulting in more money for your business. But A/B testing tools actually may slow down your site. We researched … Continue reading How 8 Different A/B Testing Tools Affect Site Speed (Original Study)
by Steve Ebin May 18, 2016May 18, 2016 It takes a lot of traffic to get statistically significant results for A/B tests. High-traffic websites like Google and Facebook should A/B test everything, but low-traffic websites shouldn’t bother. If you’re a startup or a B2B company, you’re better off relying on qualitative feedback and intuition. At … Continue reading A/B Testing for Low Traffic Websites
by Gyles Seward May 5, 2016 Follow @ElementaryDigiMay 5, 2016 In web development, change can often seem daunting, but a few regular tweaks to design and layout could have major implications. Aside from improving user experience, your conversions could increase as well as customer referrals. This process of optimising a website through incremental changes is … Continue reading AB Testing Tips – What Works Best for Your Landing Pages?
by Rupert Adam May 1, 2016 Follow @emailcenterMay 1, 2016 A/B Testing in email marketing has been around for nearly as long as email itself. You will often see the mantra of ‘Test, Test and Test again’ suggesting that you should always be testing everything. We don’t agree though, despite our own platform having the … Continue reading Golden Rules of A/B Testing
by Andrew Sheridan April 27, 2016April 27, 2016 As marketers we are constantly testing and improving our campaigns to optimize conversions and revenue. This is often accomplished through A/B testing. A/B tests allow marketers to optimize campaigns by pitting two variations of an ad, email, landing page, or other marketing content, against each other and … Continue reading 5 Reasons Marketers Should Start Using an A/B Testing Tool
by Andy Holland April 15, 2016April 15, 2016 There’s nothing more frustrating than waiting for a website to load. In the new era of mobile internet usage, this complaint is shared by many. Studies regularly show that many people will abandon a site if it’s slow to load – the only thing that seems to … Continue reading Website Performance Testing Tips and Tools
by Stuart Holmes April 18, 2016April 18, 2016 Optimizing a marketing strategy or SEO campaign is only possible through proper testing. Failure to do this and act on those results can quickly see a website slip down the ranks. You may be familiar with the common method known as A/B testing, but when was the … Continue reading What is Multivariate Testing?
by Andrew Hubbard April 5, 2016April 5, 2016 Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have 1 ad, but the best had … Continue reading A Crash Course on A/B Testing Facebook Ad Campaigns
Josh Dreller on February 22, 2016 In the first part of this series, which focused on SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization towards a cross-channel marketing approach. After all, search is the ultimate net for all of the other channels, right? What channel … Continue reading The State Of Cross-Channel Paid Search, Part 2: SEM & TV
by Megan Marrs March 26, 2016 Follow @marrsipanMarch 26, 2016 With over 1.5 million apps in the App Store, there’s enough competition to safely say that the “build it and they will come” philosophy won’t be enough to make your app successful. One of the best ways to improve your app is through app user … Continue reading 7 Budget-Friendly Ways to Conduct App User Testing
