Tag Archives: Tells

How to Read Minds: Use These “Tells” to Make Uncertain Decisions

Karl Sakas — September 17, 2018 Follow @KarlSakas — September 17, 2018 Facing uncertainty as you make decisions at your agency? You can use decisionmaking “tells” to keep moving forward. When you’re making decisions, you rarely have all the info you need—you need to decide with incomplete or conflicting data. For example, some job candidates … Continue reading How to Read Minds: Use These “Tells” to Make Uncertain Decisions

News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News

News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News by Melynda Fuller , April 30, 2018 After some muddled testimony, during which Mark Zuckerburg insisted Facebook is a tech company not a publisher, Facebook’s stock soared — despite some calls to delete the app. In addition to a major user-data scandal, the … Continue reading News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News

EU Tells ICANN: You’re Unprepared For GDPR Regulations

EU Tells ICANN: You’re Unprepared For GDPR Regulations by Laurie Sullivan  @lauriesullivan, April 19, 2018 Internet Corporation for Assigned Names and Numbers (ICANN), which manages the Domain Name System (DNS), is completely unprepared for the new laws related to the General Data Protection Regulation (GDPR), which goes into effect in May, according to the European … Continue reading EU Tells ICANN: You’re Unprepared For GDPR Regulations

What the data tells us about the death of exact match and its impact

Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017     On March 17, … Continue reading What the data tells us about the death of exact match and its impact

Holiday Marketing: Facebook Tells You 10 Dates When Conversions Spike [Infographic]

Bob Hutchins — October 28, 2016 Follow @Bobhutchins— October 28, 2016   For us, the holiday season starts somewhere in September. If you’re in marketing, maybe you know what we mean. Competing for holiday sales takes strategy and planning – both of which require weeks to do well. Facebook knows the game better than most, … Continue reading Holiday Marketing: Facebook Tells You 10 Dates When Conversions Spike [Infographic]