Tag Archives: Technology

Hiring a marketing technology manager: Best of the Bot

Effective Hiring

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: hiring a marketing technology manager. MarTechBot on November 14, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this … Continue reading Hiring a marketing technology manager: Best of the Bot →

A Pioneering Frontier and Brainchild of Technology- Hyperlocal E-commerce

eCommerce

A Pioneering Frontier and Brainchild of Technology- Hyperlocal E-commerce Dr Shamael Zaheer Khan / Sep 29, 2023   “Hyperlocal e-commerce has been a harbinger of good times for twenty-first-century businesses, modern-age entrepreneurs, and contemporary consumers. They all have been left spellbound by the unbridled leaps it has made in the industry with the help of … Continue reading A Pioneering Frontier and Brainchild of Technology- Hyperlocal E-commerce →

The ethics of AI-powered marketing technology

Artificial Intelligence Ethics

The rise of AI in marketing technology brings ethical questions to the forefront. Here’s how marketers can balance innovation and privacy. Megan Michuda on September 29, 2023 Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance … Continue reading The ethics of AI-powered marketing technology →

Channel99 announces verification pixel technology for B2B

B2B Tools

The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels. Kim Davis on September 20, 2023 Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B … Continue reading Channel99 announces verification pixel technology for B2B →

SMBs Path to Digitization: How Can Technology Solutions Providers Help?

Small Business Challenges

SMBs Path to Digitization: How Can Technology Solutions Providers Help? Byron Fernandez / Sep 8, 2023   The benefits of digitalizing are significant for businesses. But did you know that only close to half of the Association of Southeast Asian Nations (ASEAN) small to medium-sized businesses (SMBs), estimated to be about 70 million, have digitalized … Continue reading SMBs Path to Digitization: How Can Technology Solutions Providers Help? →

How Does Technology Improve Workplace Safety? 

Workplace Issues

How Does Technology Improve Workplace Safety?  Brad Anderson / Aug 29, 2023   Every business should prioritize workplace safety and increase it to offer employees the best environment. Employees want to feel protected to give their best, and it is a company’s responsibility to ensure at least optimal working conditions. Plus, if employees aren’t exposed … Continue reading How Does Technology Improve Workplace Safety?  →

For ABM marketing, don’t get lost in technology

ABM Marketing

Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech. Chris Wood on August 22, 2023 Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The … Continue reading For ABM marketing, don’t get lost in technology →

Round-up of this week’s AI-powered marketing technology releases

AI Marketing Tools

Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. Constantine von Hoffman on July 27, 2023 Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though … Continue reading Round-up of this week’s AI-powered marketing technology releases →

Random Posts on