Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change. Marc Sirkin on September 16, 2025 I still remember the piercing, digital screech of a 56k modem initiating its handshake with the future. While waiting for QuickTime VR demos to appear on my screen, … Continue reading Why every technology revolution feels the same, until it isn’t
AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology. Talisha Padgett on August 14, 2025 The value is real, the hype is louder, but progress has been slower than most admit. Unlike martech tools that enhance a task or function, AI at scale reshapes … Continue reading Scaling AI starts with people, not technology
While AI gets all the attention, there’s another shift impacting marketers that can’t be ignored. MarTechBot on July 21, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s … Continue reading What’s the biggest technology and media shift for marketers that doesn’t involve AI?
July 15, 2025 How this Florida county is using new 911 technology to save lives BY Associated Press When an emergency happens in Collier County, Florida, the 911 calls go to one of the most high-tech communications centers in the U.S., where callers can send text and video from the scene to dispatchers. Moving to what’s … Continue reading How this Florida county is using new 911 technology to save lives
July 02, 2025 U.K.’s Bytes Technology stock plunged over 27%. Here’s why BY Reuters Shares of U.K.’s Bytes Technology plunged over 27% on Wednesday after the IT firm said its operating profit for the first half of fiscal 2026 would be marginally lower due to delayed customer decisions and longer-than-expected readjustments from internal restructuring. Trading in … Continue reading U.K.’s Bytes Technology stock plunged over 27%. Here’s why
Marketing, Programmatic Ad Tech Merge by Laurie Sullivan , Staff Writer @lauriesullivan, May 6, 2025 Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch, StackAdapt positions as a full marketing and advertising platform that lets clients activate email … Continue reading Marketing And Programmatic Advertising Technology Merge
69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Constantine von Hoffman on April 23, 2025 B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report … Continue reading B2B marketers want results, not more technology
June 04, 2025 How this new technology could change the way we mine copper BY Liz Dennett Mining isn’t known for innovation. For more than a century, we’ve extracted copper using the same process: dig, crush, grind, leach, repeat. Meanwhile, demand has exploded, fueled by EVs, AI infrastructure, and the energy transition. That mismatch has created … Continue reading How this new technology could change the way we mine copper
March 04, 2025 The top 4 food innovation and technology predictions of 2025 BY Florian Schattenmann As someone who gets to see “the future” unfold in research and development labs around the world, I’ve grown comfortable with our global food landscape constantly evolving. Part of the fun! Anticipating the trends that shape this evolution isn’t just … Continue reading The top 4 food innovation and technology predictions of 2025
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. MarTechBot on September 23, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model … Continue reading Role of a marketing technology manager: Best of the MarTechBot
