Linda DessauApril 21, 2015 © taramara78 – Fotolia.com Even people who are accomplished writers and influential leaders in their fields sometimes feel intimidated by business blogging. There is a lot of confusion about the term, and the mechanics of posting and promoting can be another hurdle to jump. If you know you have valuable ideas … Continue reading How to Remove the Technical Obstacles of Business Blogging
Houston Barnett-GearhartMarch 24, 2015 According to one of my favorite motivational speakers, Jim Rohn, “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” This is especially true in the context of SEO. If you don’t know the difference between a canonical tag and hreflang tag; how responsive … Continue reading 3 Technical SEO Fundamentals You Shouldn’t Neglect
Renee ShupeMarch 10, 2015 If you’ve been working on your business for any length of time and you’re trying to build your business online, I’m guessing you’be probably heard that you need to build your email list. I want you to listen in… If you’re going to do anything online, right along side creating your … Continue reading The 3 Technical Elements You MUST Have To Run Your Online Business, and the Rest is Optional
Claire Broadley December 8, 2014 As a technical writer, I’m trained to create documents that are ‘pure’. Software user guides a good example. When writing a user guide, it’s bad practice to weave marketing content into the text. You should simply provide guidance and instruction. Web content writing is completely different. It’s less structured. … Continue reading 15 Ways to Make Technical Blogs More Shareable
Matt Ford November 24, 2014 For some companies, especially technology ones, attention to technical detail is championed as the sales pitch. You cite features like processing power and memory space in order to impress. But when you’re telemarketing something more complex, the technical details start to get cumbersome. By default, you’d normally switch to cutting … Continue reading Telemarketing Tips – When Technical Details Are Just Minor
You’ve all heard it before. The B2B buying process isn’t always as emotionally distant as its made out. And yet, that too is an ironic demonstration of perception being more prevalent than technical fact. Often times, lead generation campaigns are geared towards combating this. For instance, call scripts are designed to handle objections that dispute … Continue reading Lead Generation Tips – Perception VS Technical Facts
