Tag Archives: Teams

Create a healthy partnership with your internal teams using agile marketing

It’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders. Stacey Ackerman on March 9, 2020 A lot of marketers find themselves in the position of being an order taker with their internal stakeholders who have lost sight of the value we bring to the table. With agile marketing, we can … Continue reading Create a healthy partnership with your internal teams using agile marketing

How Product Teams Can Differentiate in the Crowded Enterprise SaaS Market

Uri Haramati — November 27, 2019 Follow @uriharamati The SaaS industry is now worth $ 116 billion worldwide. According to Analytical Research Cognizance, the market will grow at a compounded annual growth rate of 21% until 2023. Gartner predicts that combined revenue from SaaS companies will hit $ 278 billion within three years. Capterra, one … Continue reading How Product Teams Can Differentiate in the Crowded Enterprise SaaS Market

How Top Sales Teams Write the Perfect Follow-up Email After No Response

Stephanie Lee — November 18, 2019 We all know what it’s like to send a qualified prospect our highest converting sales pitch, only to receive total radio silence in return. We get stuck wondering why our prospect didn’t respond, what happened since the last time we spoke, and what we should say next. In fact, … Continue reading How Top Sales Teams Write the Perfect Follow-up Email After No Response

Are Product Teams Just Paying Lip Service to Customers’ Needs?

Steve Johnson — November 19, 2019 Follow @sjohnson717 Years ago, I was in the San Francisco airport watching another traveler shuffle a handful of index cards. I instantly recognized the cards as user stories. (In those days, before everything was stored in JIRA, we used index cards—a technique I still recommend to new product managers.) … Continue reading Are Product Teams Just Paying Lip Service to Customers’ Needs?

What Does the Growth of Advocacy Mean For Customer Success Teams?

Teresa Becker — October 29, 2019 As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. Although they are true champions of your brand and your product, advocates are definitely shaking things … Continue reading What Does the Growth of Advocacy Mean For Customer Success Teams?