AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential. Gene De Libero on November 12, 2024 Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one … Continue reading Why your marketing team needs training, not just tech, in the age of AI
Two surveys show data is very much on the mind of marketers when they think about their martech stack. Mike Pastore on October 11, 2024 at 10:48 am | Reading time: 5 minutes Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the … Continue reading Does your marketing team have a martech problem or a data problem?
Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks. Anita Brearton on August 12, 2024 Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more … Continue reading Meet my research team: Gemini, ChatGPT, and Perplexity
Marketing leaders need to understand the brain’s role in minimizing threats and maximizing rewards to transform team dynamics. Hana Jacover on June 24, 2024 Psychological safety is essential in today’s workplace, but many leaders struggle to achieve it. Workplaces with increased psychological safety saw a 27% reduction in turnover, per a Quantum Workplace survey. … Continue reading Why psychological safety is the key to marketing team innovation
It’s the first implementation of IAB Tech Lab’s new creative ID standard enabling better experiences across the adtech ecosystem. Chris Wood on June 13, 2024 \ Adtech platform XR Extreme Reach and ad identification technology company AD-ID announced a new partnership to improve ad experiences through cross-platform identification of creative assets. The collaboration is … Continue reading XR and AD-ID team up for better cross-platform ad experiences
Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors. Eric Dates on May 10, 2024 Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing … Continue reading A scoring model your GTM team will fall in love with
It’s not a question of ‘if’ AI will deliver value for your team, but ‘where.’ Here are areas and functions to consider. Mike Pastore on March 28, 2024 Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams … Continue reading AI in marketing: Examples to help your team today
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy. Constantine von Hoffman on February 15, 2024 Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI … Continue reading How to do an AI implementation for your marketing team
Planning strategies for managers in an AI-powered world. Theresa Kushner on February 12, 2024 Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. … Continue reading Building a future-ready marketing operations team
Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections. Stacey Ackerman on November 29, 2023 Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re … Continue reading 5 signs of a customer-centric marketing team
