Latest version of the No. 1 CMS simplifies the website creation process for new business owners and includes the new Twenty Seventeen default theme. Matt McGee on December 7, 2016 WordPress has already earned a reputation as one of the easiest ways for a new/small business to get online, but the company is making … Continue reading WordPress 4.7 is out, targets new businesses with easier website creation
In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks. Ginny Marvin on November 22, 2016 at 10:28 am Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday. The benchmarks report looks at on-target … Continue reading Nielsen: Mobile targeting is getting better, particularly when targets are narrower
by Timothy Carter Follow @TimothyCarterOctober 26, 2016 Search engine optimization (SEO) is definitely a strategy that depends on planning. What you plan for at the beginning of a campaign can set the tone and effectiveness for your entire execution. Set the wrong goals, or aim for the wrong targets, and you could wind up wasting … Continue reading 5 Targets to Set at the Beginning of an SEO Campaign
by Kate Boyce November 16, 2015 Follow @LeadForensicsNovember 16, 2015 Q4 is a special time of year for most organisations. There can be a real buzz in the air as you edge closer to seeing if you have hit your targets and got the results you were aiming for. In some cases you may already … Continue reading How MDs Can Lead Their Company On to Reach Its Targets During the Last Quarter
Your Etsy shop is cute and all, but Taylor Swift is coming for you. By John Paul Titlow February 6, 2015 If you’re thinking of DIY’ing up some cute Taylor Swift-themed gift ideas for your Etsy shop, you might want to pump your brakes. The pop star turned intellectual property warrior may still be awaiting … Continue reading On A Trademark Rampage, Taylor Swift Targets Etsy Sellers
Gap between CMO rhetoric and actual consumer experience on full display. Greg Sterling on December 22, 2014 One of the major buzzwords in retail is “omni-channel.” The notion behind that overused term is the delivery of a consistent brand and shopping experience across channels: online, mobile or in store. According to the omni-philosophy, traditional retailers are supposed to be breaking down the … Continue reading The Opposite Of Omni-Channel: Target’s Ecommerce And Customer Service Failure
