Tag Archives: targeting

Targeting Across Search, TV Changes Everything

Marketing Guide

by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Not all brands tie and time television advertising spots to run simultaneously with search ads. But when they do, how should marketers think about attributing TV media and calculating metrics, especially when it’s tied to search advertising or marketing? Visual IQ, a cross-channel marketing attribution software provider, … Continue reading Targeting Across Search, TV Changes Everything →

Audience-Based Buying, Selling, And Targeting Requires Advanced Data

Data Analytics

by Tobi Elkin, Staff Writer @tobielkin, August 5, 2016 There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and … Continue reading Audience-Based Buying, Selling, And Targeting Requires Advanced Data →

Pinterest Promoted Pin Targeting & The Mystery of Ad Placements [Infographic]

Pinterest

by Alisa MeredithAugust 7, 2016 We love options. The more the better, especially when it comes to targeting our ads – because more targeted advertising means improved results for less money. At least, when you know what you’re doing. Which is why sometimes we hate options. Well, Promoted Pins are no longer the so-simple-a-caveman-could-do-it option. … Continue reading Pinterest Promoted Pin Targeting & The Mystery of Ad Placements [Infographic] →

9 new and semi-secret Facebook targeting options

Facebook Engagement

Want to improve your Facebook ad performance? Columnist Brad O’Brien talks new and lesser-known Facebook targeting options to consider. Brad O’Brien on July 21, 2016   Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into a plethora of your … Continue reading 9 new and semi-secret Facebook targeting options →

Behavioral Targeting – What is Possible vs. What is Right

Customer Acquisition

by Mark Cameron July 26, 2016 Follow @markrcameronJuly 26, 2016 Many new data-driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good. Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires the leadership of a business having a clear understanding … Continue reading Behavioral Targeting – What is Possible vs. What is Right →

What Performance Marketers Need to Know About Targeting Millennials

Millennials

by Dan Mahon July 26, 2016July 26, 2016 There is no real authority to concretely distinguish what birth date range signifies a “millennial”, or most other generations for that matter, as discussed in this 2014 article in The Atlantic. Though, most resources will say that Millennials were born between sometime in the early 1980s and … Continue reading What Performance Marketers Need to Know About Targeting Millennials →

All of Facebook’s Ad Targeting Options [Infographic]

Facebook Advertisement

by Bob Hutchins July 17, 2016 Follow @BobhutchinsJuly 17, 2016 Here’s something to wrap your brain around: there are more potential Facebook audience-targeting options than there are human beings in the world. If you went through every demographic option, every interests option, every behavior option, connection, remarketing, and so on… it is possible to create … Continue reading All of Facebook’s Ad Targeting Options [Infographic] →

All of Facebook’s Ad Targeting Options (in One Epic Infographic)

Facebook Advertisement

by Mary Lister July 3, 2016July 3, 2016 If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective. While paid … Continue reading All of Facebook’s Ad Targeting Options (in One Epic Infographic) →

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