Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands. Laura Scott on April 5, 2017 Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some … Continue reading Taking the brand/agency partnership to the next level
Sahail Ashraf — March 14, 2017 Follow @Talcontent— March 14, 2017 There is a lot of talk flying around at the moment regarding robots and how they are eventually going to steal everybody’s job. This may not happen (but we think something very close to it will), but one of the most obvious points of … Continue reading Are The Chat Bots Taking Over The Social Media Customer Support Experience?
From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017. Jason Warnock on March 9, 2017 Most marketers plan to maintain or increase their investments in marketing innovation this year. But here’s the catch: They’re hedging their bets by … Continue reading Why email is taking center stage in marketing innovation
David Kiger — December 24, 2016 Follow @davidkiger— December 24, 2016 The week between Christmas and New Year’s Day is typically when many of us take vacation time. It’s good to get away from work to spend time with family and friends and wrap up the year, just as summertime can be an ideal time … Continue reading CEOs and the Importance of Taking Vacation Time
Erin Gentry — November 17, 2016 — November 17, 2016 Social media is just like any other marketing channel. But in B2B, it’s hard to know if you’re using it effectively, especially with the evolving platforms and speed of adoption. While some B2B brands have mastered the art of social, others struggle to figure out … Continue reading Taking a Goals-Based Approach to Social Media
by Sean Pomeroy Follow @Sean_PomeroySeptember 16, 2016 The Real Value of an Employee Development and Training Solution Many organizations that we speak with tell us that while they understand the value of employee training and development, they aren’t certain they need a formal learning management program to deliver, track and manage that training. Many of … Continue reading Taking Employee Training to the Next Level
by Ken Sterling Follow @ken_sterlingSeptember 13, 2016 In the business world, there are plenty of ways to take a chance without putting yourself on the chopping block. For many would-be entrepreneurs, the CEOs of major companies have become mythical figures — like Bill Gates, who risked it all by dropping out of school to pursue … Continue reading Taking the Risk Out of Risk-Taking
by India White, Columnist, September 9, 2016 As marketers in this content-centered world, our goal is to break through the noise and make meaningful connections with our consumers. Reaching Moms has never been as easy or as challenging as it is today. We have an abundance of channels in which to reach our target audience, … Continue reading Taking An Audience-First Approach To Reach Moms
by Roee Ganot Follow @RoeeGanotSeptember 6, 2016 Generating social media buzz is a great way to create more exposure and excitement for your brand. When most brands put together a plan to create social media buzz, it revolves around the posts they are publishing rather than the posts that others are publishing about the brand. … Continue reading Taking a Closer Look at Social Media Buzz Metrics
by Andrew Raso Follow @andrewraso1August 26, 2016 Recently Instagram announced they’re launching upgraded business pages for their business users. The new profiles come with enhanced features not available in standard profiles, such as ad management, insights, and more. “We’ve grown to 200,000 active advertisers on Instagram, and the vast majority of those are small to … Continue reading 10 Tips for Taking Advantage of Instagram’s New Business Pages
