Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season. Kath Pay on December 9, 2025 The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters … Continue reading 4 takeaways for email marketers from Google’s 2025 holiday report
Who the winners were during the Big Game — on streaming, social media and audience engagement. Chris Wood on February 13, 2024 As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of … Continue reading 5 Super Bowl LVIII takeaways for marketers
By Gwen Moran November 13, 2023 Hello and welcome to Modern CEO! Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Hi, this … Continue reading 4 top leadership takeaways from (almost) a year of Modern CEO
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year. Ryan Phelan on December 30, 2022 ‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s execution all the time. … Continue reading 4 marketing takeaways from 2022 to help you conquer 2023
Jennifer Kyriakakis — September 5, 2018 Follow @JenniferKyriaka — September 5, 2018 If you’re an entrepreneur of any kind, you are most likely familiar with the dire statistics associated with building a successful business, most damning among them is 90% of all new startups fail. New companies fail for a multitude of reasons – everything … Continue reading 3 Key Takeaways From Building a Successful Startup
Kevin George — December 18, 2016 Follow @imkevin_monk— December 18, 2016 Emails are not just any banal communication tool. Well-designed emails that share valuable information not only help in customer acquisition and conversion but also in retaining them by building a strong relationship. Designing an email that helps to achieve all this, thus becomes essential. … Continue reading 12 Design Takeaways from 2016 -The Year of Enthralling Emails
Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it’s right to trendjack, when to adopt the latest social platform and more. Matt McGee on June 21, 2016 When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in … Continue reading 6 great takeaways from the Brands Talk Social Media #SocialPro keynote
by Ed Heil June 9, 2016June 9, 2016 In a recent HubSpot Podcast, called “The Growth Show”, Wistia Co-founder Chris Savage said, “Video is really scary because it feels like you can have a huge effect on your brand because it can. And because if you’re getting on camera do you expose that you’re actually … Continue reading The Future of Video Marketing: My Takeaways from WistiaFest 2016
by Juli Durante December 29, 2015December 29, 2015 HubSpot’s seventh annual State of Inbound report analyzes data from thousands of marketing and sales professionals and reports on the lead-to-customer lifecycle that both parties are tasked with refining. The report found that three out of four marketers—75%—”prioritize an inbound approach to marketing.” Maybe because, according to the … Continue reading State of Inbound Analysis: Takeaways for Your Blogging Strategy
Sheryl Sandberg touts Facebook and Instagram combo as a killer mobile app for marketers; 1.5 million SMBs posted Facebook video in September; Dynamic Product Ads seeing ROI as good as paid search. Martin Beck on November 5, 2015 Facebook’s well-oiled social media machine continues to hum along, (November 07, 2015) reporting another blockbuster quarter. The … Continue reading 4 Big Marketing Takeaways From Facebook’s Earnings Call
