Tag Archives: Take

4 steps to take before hitting go on your new martech platform

Focus on these four key areas when migrating your systems from one martech platform to another. Ryan Phelan on April 17, 2023 Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one … Continue reading 4 steps to take before hitting go on your new martech platform

Take Business to the Next Level With Automating Contractor Management

Take Business to the Next Level With Automating Contractor Management Gilad Maayan / 02 Feb 2023   Contractor management is the process of overseeing and coordinating the work of independent contractors to ensure that they are meeting the terms of their contracts and complying with relevant laws, regulations, and policies. It is essential because contractor … Continue reading Take Business to the Next Level With Automating Contractor Management

5 résumé trends that will take hold in 2023—and how use them yourself

  By Donna Svei December 28, 2022 It’s easy to be frightened by headlines about mass layoffs and a potential recession. And many workers may be preparing themselves to look for a new job in the New Year.  One of the first questions job seeker’s ask themselves is, “Is my résumé good enough?” They may … Continue reading 5 résumé trends that will take hold in 2023—and how use them yourself

How advertisers can take the lead in reducing carbon emissions

5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing. Robin Clayton on January 11, 2023 Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) emissions over the … Continue reading How advertisers can take the lead in reducing carbon emissions

When Does It Pay To Take A Risk In Advertising?

When Does It Pay To Take A Risk In Advertising? by Laurie Sullivan  @lauriesullivan, December 22, 2022 Trust is powerful. Risk is tricky. B2B marketing trends reveal that businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023 despite indications of impending recession, according to data from Sapio … Continue reading When Does It Pay To Take A Risk In Advertising?

How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. Kim Davis on December 9, 2022 Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way … Continue reading How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Inflation-Related Articles Take Backseat To Gift Giving, Data Shows

Inflation-Related Articles Take Backseat To Gift Giving, Data Shows by Laurie Sullivan  @lauriesullivan, November 25, 2022 People are reading less about inflation and more about gift guides and discounts on publisher sites as the holidays move into full swing, according to data released Friday, which suggests a big spending weekend ahead for U.S. consumers. Taboola, … Continue reading Inflation-Related Articles Take Backseat To Gift Giving, Data Shows

It can be hard to take a pause from work—here’s how to take a sabbatical

  By Abby Falik November 14, 2022 When was the last time you paused? When was the last time you deliberately created space between waking up and immediately reaching for the phone, or feeling hurt and instantly reacting with anger, or leaving a job and leapfrogging into the next?      If you’re a human … Continue reading It can be hard to take a pause from work—here’s how to take a sabbatical