GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk. Mark Stouse on August 27, 2025 Go-to-market (GTM) accounting may soon be very different. Every quarter, GTM spending gets tucked into operating expenses on the P&L. It sits beside payroll and rent, treated as … Continue reading GTM misreporting is a risk your company can’t afford to take
Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof. Moni Oloyede on August 14, 2025 Marketing departments are missing goals left and right. Your marketing isn’t converting because the way you’re talking about your offer sucks. Maybe you’ve tweaked form fields, … Continue reading A 3-step copywriting formula that makes buyers take action
Google Using Advanced LLMs To Take Down Invalid Traffic by Laurie Sullivan , Staff Writer, August 13, 2025 Advances in large language models (LLMs) are changing the way Google detects and fights against invalid traffic (IVT) and ad fraud in digital advertising that often manifests as clicks and impressions not generated by humans. By leveraging AI … Continue reading Google Advances LLMs To Block, Take Down Invalid Ad Traffic
Improvements to the new email designer headline the July Marketo Engage release, but REST API updates and identity deprecations are also worth reviewing. Mike Pastore on July 30, 2025 Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out to customers throughout the month. … Continue reading Email designer updates take center stage in Adobe Marketo July updates
Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer. Ryan Phelan on June 26, 2025 Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp. However you define … Continue reading 6 steps to take a guilt-free vacation from your email program
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’ Mike Pastore on June 24, 2025 Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers the visibility and control they need to scale their AI agents. … Continue reading Take a look at what’s inside Agentforce 3
June 23, 2025 8 ways to take care of yourself and your finances if you’re experiencing a layoff BY Associated Press Recent layoffs from technology and media companies and government agencies might have you thinking about job security. Losing your job is a difficult thing to process and you might feel the impact in several parts … Continue reading 8 ways to take care of yourself and your finances if you’re experiencing a layoff
Peak Design’s new tripods take aim at the professional set The Pro Tripod will come in three styles: standard, lite and tall. will shanklin Tue, Jun 17, 2025 Peak Design / Kickstarter Peak Design is building on the success of its innovative Travel Tripod. The photography accessory maker is launching a new Pro Tripod on … Continue reading Peak Design’s new tripods take aim at the professional set
February 21, 2025 How ‘Trump Take Egg’ captured the mood of an inflation-weary nation A simple phrase about egg prices has turned into a viral meme holding Trump accountable for inflation. BY Joe Berkowitz Which came first: the up-for-grabs blame over inflation or the meme about it? Either way, both have lately caused a stir on … Continue reading How ‘Trump Take Egg’ captured the mood of an inflation-weary nation
February 01, 2025 Take these 4 steps to prepare for conflict at work The anticipation of difficult conversations is often worse than the actual experience. Here’s how to de-escalate tension in the moment. BY Rajkumari Neogy Perhaps you’re coming out of a wave of layoffs or a down year. Maybe you’re preparing for a run of performance … Continue reading Take these 4 steps to prepare for conflict at work
