Sara McGuire — March 14, 2017 Follow @sara_mcguire— March 14, 2017 Are infographics still relevant? Funnily enough, people have been asking this question for over two years now. But generally, the answer to the question is…yes! Infographics are still one of the top performing types of visual content. So my question is: why do people … Continue reading 8 Brainstorming Tactics For Your Next Infographic [Infographic]
Anton Kraly — March 8, 2017 Follow @https://twitter.com/PMMarketer— March 8, 2017 Creating a Facebook group that hosts an enthusiastic and engaged community around your business, will strengthen your marketing efforts while putting social proof front-and-center. And that’s what makes Facebook groups different from business pages and profiles. Facebook groups are similar to a forum for … Continue reading 6 Tactics for Building an Engaged Community Using Facebook Groups
Whether you’re an e-commerce advertiser focused on specific events or you’re looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI. Andrew Waber on March 1, 2017 Photo by LendingMemo and used here via the Creative Commons license E-commerce-focused advertisers can be segmented into … Continue reading Event-oriented vs. always-on: The campaign tactics that work
Alex Plotnikov — February 17, 2017 — February 17, 2017 Events are an important part of marketing your product. This is especially true for the B2B niche, where events bring tons of potential clients and partners together. There are dozens of major ecommerce conferences, like eTail or the Imagine Conference. You also have hundreds of … Continue reading How to Accelerate Online Growth with These Simple Event Tactics
Min Fang — February 6, 2017 Follow @mfang5— February 6, 2017 Snapchat for businesses is about connecting with users on a human level. Whether you are B2B or B2C, showcasing your company’s culture is critical to standing out as an inspiring and informative brand. The key to Snapchat is short, digestible content. Post content that … Continue reading Actionable Snapchat Tactics for Small Businesses
Maria Bailey — January 31, 2017 Follow @momtalkradio— January 31, 2017 There’s been a lot of debate around the death of the mom blogger. Regardless of what side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and … Continue reading 4 Tactics to Reach the Evolving Mom Influencer
By Joe Cox January 31st, 2017 Despite Penguin wreaking destruction on sites with shady backlink profiles, the humble hyperlink remains one of the most fundamental elements of any digital marketing campaign. In this guest post for Search Engine People, I want to look at seven whitehat link building tactics for 2017. Whilst there are literally … Continue reading White Hat Link Building Tactics In 2017
Ashley Aptt — January 31, 2017 — January 31, 2017 With an abundance of new features being introduced every week, it can be a challenge to keep up with all the available opportunities worth taking advantage of in your paid search accounts. And sometimes it can be easy to get so involved with all the … Continue reading 3 Search Tactics to Brush Off and Use in 2017
Lacy Boggs — January 30, 2017 Follow @blogspiration42— January 30, 2017 There’s a continuum of action for business. (And life, but we’re really only talking business here.) One the one end is strategy. It’s cerebral. It’s thinky. It requires many post-it notes and paper and books and maybe my favorite, a bullet journal. At the … Continue reading Are You Focused on Tactics or Strategy? The Goal is Strategic Execution
by Laurie Sullivan, Staff Writer @lauriesullivan, January 26, 2017 Reaching new customers using prospecting is on the rise. IgnitionOne note in its Q4 2016 Digital Marketing Report a shift in the amount that marketers spent in targeting ads — also known as remarketing — to consumers who have visited a site before, to a … Continue reading Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics
