July 05, 2026 The World Cup added $1 billion in security systems. What happens after the games end? BY The Conversation The 2026 FIFA World Cup is the largest sporting event in history. It’s also the most surveilled World Cup ever. If you’re visiting or traveling around host cities, then you and your face, behavior, movement, … Continue reading The World Cup added $1 billion in security systems. What happens after the games end?
The real opportunity with AI is not scale alone, but designing experiences that reduce friction and support both customers and teams. By Danita Smith Published on April 6, 2026 There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most teams can keep up with. … Continue reading AI and empathy define the next era of marketing systems
Zeta is betting that tighter integration of data and AI will reduce the gap between insight and action. By Constantine von Hoffman Published on March 24, 2026 Last updated on March 24, 2026 Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it … Continue reading Athena signals Zeta’s push into AI-driven marketing systems
March 04, 2026 Systems design and the semantic revolution BY Avery Pennarun When I was in high school in the 1990s, my physics teacher pulled me aside with a question he couldn’t shake: “How do they get every computer in the world to talk to every other computer?” He’d seen how hard it was to agree on basics like … Continue reading Systems design and the semantic revolution
Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros? Mike Pastore on August 8, 2025 The tech power couple, AI and data, made another splash this week when Salesloft and Clari agreed to merge. The companies, both … Continue reading Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’
July 27, 2025 How leaders can be transparent about their belief systems without alienating anyone BY Neil Ghosh Not long ago, leaders largely steered clear of the rough-and-tumble of politics. They inhabited a culture of impartiality, and for the most part stayed in their lane, rising now and then when called upon to offer observations about … Continue reading How leaders can be transparent about their belief systems without alienating anyone
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here’s what it means for your team. Melissa Reeve on July 19, 2024 Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less … Continue reading Why traditional marketing systems can’t keep up with AI and what to do about it
89% say customer data isn’t readily accessible to them. Constantine von Hoffman on August 5, 2022 North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that … Continue reading Only 38% of marketers very confident in their customer data and analytics systems
Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech. Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021. But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems
