Tag Archives: Sword

Marketing budget increases: Tips for wielding a double-edged sword for 2017

Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end. Joshua Reynolds on January 12, 2017   January 2017 is a pivotal moment in time for the marketing discipline. According … Continue reading Marketing budget increases: Tips for wielding a double-edged sword for 2017

Images in Emails Are a Double Edged Sword – Make Sure You Don’t Get Cut

by Catherine Lewis March 8, 2016March 8, 2016 Let’s face it: the best part of the Internet is looking at cat photos and memes. But in small business marketing, images offer a practical advantage to your business. Using images in your communications increases the likelihood that a customer will click through to your service. If … Continue reading Images in Emails Are a Double Edged Sword – Make Sure You Don’t Get Cut