by Greetje den Holder Follow @GdenHolderSeptember 30, 2016 The dark social is social content shared through private channels, rather than public platforms where posts can be seen and shared openly by a wide circle of people. The term was first described by Alexis C. Madrigal and examples include e-mail communications or chats on messaging apps. … Continue reading 4 Surprising Facts About the Dark Social
by Larry KimOctober 1, 2016 All of my regular readers know that I have a completely normal and healthy obsession with unicorns. I am the Original Unicornaholic. You should be obsessed with unicorns, too! Too many marketers settle for boring donkeys when there are magical unicorns just waiting to be discovered. Unicorns that will save … Continue reading 5 Surprising Benefits of a Super-High CTR
by Susan Friesen July 26, 2016 Follow @https://twitter.com/eVisionMediaJuly 26, 2016 In recent years we have seen an increase in the number of mobile users. What many businesses may not have anticipated though is that viewing the Internet on mobile devices is now becoming the norm. We are becoming a society that is connected 24/7. That’s … Continue reading 9 Surprising Reasons Why Your Website Isn’t Mobile Friendly and What to Do About It
by William Comcowich July 8, 2016 Follow @CyberAlertJuly 8, 2016 Social media clearly offers PR and marketing benefits. So why aren’t investor relations (IR) specialists taking advantage of social media to a greater extent? Most corporate investor relations practitioners polled in the National Investor Relations 2016 Social Media for Investor Relations Survey, 72 percent to … Continue reading The Surprising Value of Social Media for Investor Relations
by Nicholas Boodram June 8, 2016June 8, 2016 You’re afraid that they’ve moved on. Aren’t you? Your engagement on other platforms isn’t growing and you’re worried that your tribe is converging somewhere else. Their attention is on Snapchat and you know it. But you’re also aware that you don’t know enough about the app to … Continue reading 10 Surprising Snapchat Secrets Every Marketer Should Know
by Cam Secore May 25, 2016 Follow @camsecoreMay 25, 2016 Everyone wants to get noticed. And everyone wants attention. Well, why are we trying the same old, tired techniques? When you’re trying to gain media attention it’s important to standout. If you’re exactly like everyone else, why would anyone care to cover you? Find your … Continue reading 49 Surprising Tips for Getting Attention in Mass Media
Columnist Kerry Jones shares content marketing insights from an analysis of BuzzFeed’s 100 most-shared articles. Kerry Jones on May 25, 2016 Whether it’s news about a “Gilmore Girls” reunion or proof that cats are jerks, BuzzFeed is a creator and curator extraordinaire, and it’s often viewed as the gold standard in viral content. Getting … Continue reading Surprising lessons from BuzzFeed’s most popular content
by Jeff Bullas May 14, 2016May 14, 2016 There was no turning back. They had little food, disease was taking its toll and the instructions he had been handed were clear. It was a point of no return. Hernan Cortez was on the shores of the Atlantic. He gave the order “Burn the boats“. The … Continue reading 6 Surprising Ways for Growth Hacking Your Digital Startup to Success
by Graham Jones April 12, 2016 Follow @grahamjonesApril 12, 2016 How much text do you have to accompany your videos? There is a school of thought that you need lots of text together with a video. The notion is that unless people can get an idea of what the video is about, they are unlikely … Continue reading 3 Surprising Reasons You Don’t Need Text With Video
by Katerina Petropoulou March 15, 2016 Follow @kat_petropoulouMarch 15, 2016 Maintaining an engaged Twitter community for your brand can be a challenge. With more than 500 million tweets being sent every day, how do you make your posts stand out? It’s all about diversifying your content and surprising your audience with different types of posts. … Continue reading 5 Surprising Ways To Engage Your Audience On Twitter
