by Steve Little Follow @SteveLittleOctober 23, 2016 On the short list of things company leaders worry about are the people who depend upon them for their livelihood. But when a sale is on the horizon, the fates of employees aren’t always guaranteed. The reality is that people and processes are important parts of a business, … Continue reading Can You Make Sure Your Employees Are Safe After Selling Your Startup?
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8 tips to make sure your Google profile images boost your local search results
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one. Wesley Young on September 14, 2016 Images have become ever more important in online presence and marketing. … Continue reading 8 tips to make sure your Google profile images boost your local search results
Marketers, make sure you are not being list-bombed and blocked by Spamhaus
Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses. Barry Levine on August 26, 2016 Here’s a new worry that digital marketers can add to their growing list: A recent spate of email list bombings has led international spam … Continue reading Marketers, make sure you are not being list-bombed and blocked by Spamhaus
Use This Mobile Friendly Checklist To Make Sure Your Site Is Ready
by Roee Ganot Follow @RoeeGanotAugust 15, 2016 Mobile users have outgrown desktop users. That means that when someone is looking at your site, there is a greater possibility that the person is looking at it on a smart phone or a tablet. Yet many brands still have not optimized their sites for mobile users. Some … Continue reading Use This Mobile Friendly Checklist To Make Sure Your Site Is Ready
5 Sure Fire Tips to Unlock Your Retargeting Campaigns
by Kelley SchultzAugust 18, 2016 Digital marketers constantly look for ways to improve the effectiveness of their campaigns. As a top converting tactic for most digital campaigns, retargeting audiences can be implemented across multiple channels: display, PPC, email, and social. And because retargeting is an omni-channel tactic, marketers are putting additional resources including creative development … Continue reading 5 Sure Fire Tips to Unlock Your Retargeting Campaigns
Hoping to Use Gamification? Make Sure Goals Are Clearly Defined
by Matt Goldman June 24, 2016 Follow @TheOriginalBullJune 24, 2016 Despite the success of gamification, some companies are still unwilling to tap into its benefits. From increasing productivity to motivating employees, gamification has been proven to work time and time again. Of course, it’s not as easy as just “turning business into a game”. If … Continue reading Hoping to Use Gamification? Make Sure Goals Are Clearly Defined
Are You Sure You Want a Top Spot on Google?
by Randy Milanovic May 24, 2016 Follow @kayak360May 24, 2016 How to maintain your focus when being swarmed by the masses. Nearly everyone we meet is interested in having a number one ranking on Google for their business. But what percentage of those people are really thinking about what that would mean for their business … Continue reading Are You Sure You Want a Top Spot on Google?
8 Sure Signs You Should Outsource Your Telemarketing
by Jeff Kalter April 16, 2016April 16, 2016 “If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” — Lee Kuan Yew With today’s technology, work can be done anywhere, not just within the walls of your company. This new reality opens the door to many possibilities for … Continue reading 8 Sure Signs You Should Outsource Your Telemarketing
How To Make Sure Your Website Has A User Friendly Design
by Muhammad Azam April 13, 2016 Follow @aagoharApril 13, 2016 It is extremely important to make your website user friendly, because this is what will make your visitors keep coming back. At some point, we have all come across a website that does not work, or a website where it takes us forever to find … Continue reading How To Make Sure Your Website Has A User Friendly Design
10 Sure Fire Ways to Add Personalization to Your Digital Marketing
by Anna Manteufel March 25, 2016March 25, 2016 Gone are the days where marketers can send out a mass message to consumers and get a large response. Sure, you might be able to snag a few people, but most will ignore generic messages, especially in the digital world. As we learn more about digital marketing … Continue reading 10 Sure Fire Ways to Add Personalization to Your Digital Marketing
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