Mark Miller — November 7, 2017 Follow @MMtwopointfive — November 7, 2017 When recruiting marketing talent, the interview process is your opportunity to learn about a candidate’s qualifications and evaluate their fit for your organization. But just as you’re scrutinizing them, top candidates will also be observing your organization, process, and people with a critical … Continue reading How to Make Sure Your Interview Process Isn’t Scaring Off Top Marketing Talent
Sahail Ashraf — October 22, 2017 Follow @BizGrowInsights — October 22, 2017 The humble blog is now centuries old (or it perhaps seems that way anyway). It has not changed much apart from the time Google killed off thousands of blogs because they were basically spamming the internet. You can still build up a following … Continue reading How To Make Sure Your Client’s Blog Is Still Relevant In 2017
Tom Farrell — May 9, 2017 — May 9, 2017 It’s a puzzle as old as the hills. With all the many and various features and innovative products your business rolls out – how do you know which ones your customers actually appreciate? And perhaps more importantly, which ones tend to lead those customers on … Continue reading What Features Make The Most Difference To Your Users? And How Do You Make Sure They Find Them?
Not Sure PPAs Are The Future of Advertising, Either by George Simpson , Featured Contributor, May 4, 2017 A new report sensationally entitled “The End of Advertising As We Know It” predicts that “persistent personal assistants” — consultant-talk for Amazon Echo or Google Home’s Assistant — will protect users from traditional advertising, since they scrape … Continue reading Not Sure PPAs Are The Future of Advertising, Either
Bryan Caplan — April 23, 2017 — April 23, 2017 You built your small business from nothing. What once was just a simple idea is now a full-fledged, revenue-generating machine. When you started, you did it all. Sending out sales emails one-by-one, keeping track of customer information on a collage of post-its, and racing between … Continue reading Is It Time to Outsource Marketing at Your Business? Here’s How to Be Sure
Catherine Hayden — March 7, 2017 — March 7, 2017 Here’s a scary fact: 59% of entrepreneurs don’t believe social media is essential to their business. This comes from a survey published last year by an industry group called The Alternative Board (TAB). Social media managers, on the other hand, know how vital platforms like … Continue reading Social Media Reporting: Make Sure Clients Know You’re Worth It
Amanda Clark — December 20, 2016 Follow @GrammarChicInc— December 20, 2016 Being in the business of professional resume writing, I encounter job seekers (pretty much on a daily basis) who are not only confused and uncertain about the idea of creating and writing their own resume, but downright terrified of the prospect! It’s true! Most … Continue reading Thinking of Building a Resume Online? Make Sure You Use the Best Tool
Scott Barnett — November 11, 2016 Follow @scottabarnett— November 11, 2016 The side door challenge is the requirement that individual posts be as compelling as the publisher’s home page. Many publishers get links to their site from social media sites, which link directly to an individual post. Unfortunately, the bounce rate for readers who arrive … Continue reading LION Learnings #2 – Make Sure Your Side Door Looks Great
by Steve Little Follow @SteveLittleOctober 23, 2016 On the short list of things company leaders worry about are the people who depend upon them for their livelihood. But when a sale is on the horizon, the fates of employees aren’t always guaranteed. The reality is that people and processes are important parts of a business, … Continue reading Can You Make Sure Your Employees Are Safe After Selling Your Startup?
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one. Wesley Young on September 14, 2016 Images have become ever more important in online presence and marketing. … Continue reading 8 tips to make sure your Google profile images boost your local search results
