There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
Tag Archives: Super
Brands Need Spots That Connect To Win Super Bowl Ad Game
Brands Need Spots That Connect To Win Super Bowl Ad Game by John Weiss , Op-Ed Contributor, February 4, 2022 Pressure. Some thrive on it while others simply crumble. Come Sunday, February 13 the Bengals and Rams will surely feel it as they compete for NFL supremacy. Even the football itself knows pressure. But the … Continue reading Brands Need Spots That Connect To Win Super Bowl Ad Game
What If Your Business Partner Is a Super Spender?
Albert Costill October 22, 2021 When it comes to business partnerships, there are several advantages. These might include complementary skill sets, dividing responsibilities, tax benefits, and reducing startup costs and risks. Unfortunately, partnerships have some disadvantages as well. Statistics show that up to 70% of businesses fail due to partnerships. After all, drawbacks to a … Continue reading What If Your Business Partner Is a Super Spender?
7 Techniques for Super Powerful SEO in 2021
Dave Sutton March 19, 2021 Search Engine Optimization (SEO) as we know it today is far different from what online business owners were using five years ago. SEO ranking factors have transformed over the years, allowing search engines to be manipulated by adding more than just keywords. Today, there are several marketing strategies that can … Continue reading 7 Techniques for Super Powerful SEO in 2021
Super Bowl Ads Win The Super Bowl Of Hypocrisy
Super Bowl Ads Win The Super Bowl Of Hypocrisy by Kaila Colbin , Featured Contributor, February 12, 2021 Last Friday, I messaged my nephew: “Big game this weekend? Who is playing? Who are we rooting for?” As you can tell, I don’t follow football. But, the ads… the ads were something else. Uber Eats … Continue reading Super Bowl Ads Win The Super Bowl Of Hypocrisy
Brands Demonstrate Performance Marketing In Super Bowl LV Ads
Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads
The Super Easy Guide to eCommerce Fulfillment for Entrepreneurs
Victoria Taylor January 7, 2021 Most people negate the fact that your eCommerce store’s most important segment of the buyer’s journey is the fulfillment, not the sale. When you’re running an eCommerce store, your order and product fulfillment can make or break your customer loyalty and brand reputation. Too many bad experiences and your sales … Continue reading The Super Easy Guide to eCommerce Fulfillment for Entrepreneurs
Super Simple Social Media Marketing Tips to Beat Your Competition
Angela Hausman, PhD December 10, 2020 Social media is a powerhouse in the marketing world; both effective and reasonably priced. Since the eruption of digital marketing in the past 10 years, companies shift more of their marketing budget to social media and using the community built across social media platforms to engage people and beat … Continue reading Super Simple Social Media Marketing Tips to Beat Your Competition
LinkedIn Newsletter Super Powers!
Dennis Koutoudis November 22, 2020 Have you created a LinkedIn Newsletter yet? If not, you should definitely give it a shot! Before we tell you why, let’s talk a little bit about what is a LinkedIn Newsletter and how it works. Very simply explained, a LinkedIn Newsletter is a series of Articles (called “Editions”) written … Continue reading LinkedIn Newsletter Super Powers!
Leverage the Super Power of Your Voice on LinkedIn
Dennis Koutoudis October 15, 2020 Have you noticed the “speaker” icon on the right of some people’s names in their LinkedIn profile? If yes, you’ve come across a feature of LinkedIn called “Record and Display Your Name Pronunciation on Your Profile”, a very interesting feature indeed which gives the visitors of your LinkedIn profile, the … Continue reading Leverage the Super Power of Your Voice on LinkedIn