Tag Archives: Super

How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

What If Your Business Partner Is a Super Spender?

Albert Costill October 22, 2021 When it comes to business partnerships, there are several advantages. These might include complementary skill sets, dividing responsibilities, tax benefits, and reducing startup costs and risks. Unfortunately, partnerships have some disadvantages as well. Statistics show that up to 70% of businesses fail due to partnerships. After all, drawbacks to a … Continue reading What If Your Business Partner Is a Super Spender?

Brands Demonstrate Performance Marketing In Super Bowl LV Ads

Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan  @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads

The Super Easy Guide to eCommerce Fulfillment for Entrepreneurs

Victoria Taylor January 7, 2021 Most people negate the fact that your eCommerce store’s most important segment of the buyer’s journey is the fulfillment, not the sale. When you’re running an eCommerce store, your order and product fulfillment can make or break your customer loyalty and brand reputation. Too many bad experiences and your sales … Continue reading The Super Easy Guide to eCommerce Fulfillment for Entrepreneurs

Super Simple Social Media Marketing Tips to Beat Your Competition

Angela Hausman, PhD December 10, 2020 Social media is a powerhouse in the marketing world; both effective and reasonably priced. Since the eruption of digital marketing in the past 10 years, companies shift more of their marketing budget to social media and using the community built across social media platforms to engage people and beat … Continue reading Super Simple Social Media Marketing Tips to Beat Your Competition

Leverage the Super Power of Your Voice on LinkedIn

Dennis Koutoudis October 15, 2020 Have you noticed the “speaker” icon on the right of some people’s names in their LinkedIn profile? If yes, you’ve come across a feature of LinkedIn called “Record and Display Your Name Pronunciation on Your Profile”, a very interesting feature indeed which gives the visitors of your LinkedIn profile, the … Continue reading Leverage the Super Power of Your Voice on LinkedIn