by VerticalResponse Follow @VR4SmallBizSeptember 17, 2016 You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. Even so, your inbox and … Continue reading “Open This Email Right Now!” What Makes a Good Subject Line?
by Jack Loechner, Staff Writer @mp_research, August 31, 2016 According to a new study from Fractl, written by Lillian Podlog, after analyzing 26,988 PR eMail pitches sent over a 20-month period to determine what makes a pitch successful (whether or not an editor responded to the pitch,) some key insights are: If editors want to “show their … Continue reading In Subject Lines Every Word Counts
by Nicola Faulkner June 14, 2016June 14, 2016 Every now and again it’s worth having a look at your subject line strategies to see if you can breathe any new life into your email marketing programme. Here are the various elements of your subject line you should be thinking about. How long should a subject … Continue reading Optimising Subject Lines to Increase Open Rates
by Sean Hargrave, , Staff Writer, May 23, 2016 Amidst all the announcements at the recent Adobe Summit, one truly caught my eye. It was a very simple step forward, but one that could easily be understood and implemented with minimal disruption and training because it resembles the experience we all have when texting, only … Continue reading Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight
by VerticalResponse May 13, 2016 Follow @VR4SmallBizMay 13, 2016 If you run an outdoor pool or an ice cream parlor, summer is a booming time for business. But even without summer-themed products and services, you can still add a splash of excitement to your marketing. Memorial Day is right around the corner, and as people … Continue reading Increase Your Open Rates with Sizzlin’ Summer Subject Lines
by Maggie Wise April 7, 2016April 7, 2016 By 2017, 132 billion business emails will be sent everyday. With roughly 1 billion email accounts, that is an average of 130 emails sent and received—and that is just the business emails. Consumer and personal email statistics are much, much higher. [Source: radicati.com] Add to that, the … Continue reading Email Language That Works: 5 Subject Line Tricks
by Stacey Rudolph March 27, 2016March 27, 2016 Email subject lines are the bedrock of your email marketing campaign. Invesp has released an interesting email subject line stats infographic that underlines the critical role subject lines play when it comes to success or failure of email campaigns. Infographic source Perhaps the most frightening part is … Continue reading Understanding the Importance of E-mail Subject Lines [Infographic]
by VerticalResponse March 27, 2016 Follow @VR4SmallBizMarch 27, 2016 It’s spring cleaning season — time to air out closets, clean house, and switch your wardrobe for warmer weather. It’s also a good time to air out your subject lines and freshen your email campaigns with seasonal flare. Just as you’re ready to be done with … Continue reading From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts
by Michael Peggs February 14, 2016 Follow @MichaelPeggsFebruary 14, 2016 Did you know that 35% of emails are opened based on the subject line alone? Even worse, a whopping 69% of email users flag an email as spam after just seeing the subject line. If email marketing is a key component of your internet marketing … Continue reading How to Write a Killer Email Subject Line
by Jessica Lunk February 11, 2016 Follow @jessicalunkFebruary 11, 2016 Whether it’s a white paper that helps your prospects solve a nagging problem, or a special email notification of a “secret” sale, when a customer sees something from your company in their inbox, there are two things that can happen. One, the customer will be … Continue reading 5 of the Best Practices for Email Marketing Subject Lines to Boost Response
