Tag Archives: Study

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

B2B Success

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows →

It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Video Marketing

Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study] →

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

Consumer Mamangement

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study →

Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study

Customer Experience

Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2020 One in three customers will stop interacting with a brand they love after one bad experience, and nearly half will completely abandon the company after several bad interactions, according to a PwC Future … Continue reading Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study →

Study Finds That Employee Engagement Correlates with Time of Year

Employee Engagement

Stephanie McGuinn — December 18, 2019 Follow @PIMidlantic Having your employees working at low capacity just isn’t going to cut it when meeting your business objectives. Especially when 53 percent of U.S. employees are not engaged at work, according to a 2018 study by Gallup. Fortunately, methods exist for getting employees engaged. Through strategies like … Continue reading Study Finds That Employee Engagement Correlates with Time of Year →

Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

Consumer Behavior

Consumers age 18 to 34 are the most open to data sharing. Greg Sterling on October 23, 2019 Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, … Continue reading Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds →

Study: Digital Or Traditional Media — What Works Best For Agencies?

Advertisement Industry

Study: Digital Or Traditional Media — What Works Best For Agencies? by Laurie Sullivan  @lauriesullivan, October 7, 2019 Paid social-media advertising took the No. 1 spot for the type of media purchased and managed most by agencies, according to research scheduled for release Tuesday from Borrell Associates.  Some 82% of agencies participating in the study use … Continue reading Study: Digital Or Traditional Media — What Works Best For Agencies? →

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