Rachel Foster — June 26, 2017 Follow @CopywriterTO — June 26, 2017 Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read … Continue reading 5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped
Rachel Sullivan — April 24, 2017 Follow @rachelesullivan— April 24, 2017 Case studies are valuable bottom-of-the-funnel content assets that speak volumes to the quality and results of your company’s work. Case studies are an indispensable resource and often one of the first assets serious prospects will ask you for. All this means you should not … Continue reading Write Better Case Studies with These 7 Tips
Kristen Hicks — April 14, 2017 Follow @atxcopywriter— April 14, 2017 Your customers are smart. They know marketers have a stake in the claims you make about a company’s products. If they’re ever going to trust what you have to say, you must give them more than your own word. That’s what makes social proof … Continue reading 3 Ways to Leverage Social Proof Beyond Case Studies
The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page. Brian Massey on January 26, 2017 at 10:56 am I believe that cheap behavioral data will fundamentally change the way we do online marketing. … Continue reading 9 studies for landing pages that work
Harold Stark — January 2, 2017 Follow @theharrrystark5— January 2, 2017 Over the years, marketing and advertising have changed substantially. The Internet has helped to give businesses and entrepreneurs direct access to millions of consumers. While traditional forms of marketing and advertising can still be fruitful, it is absolutely pertinent for businesses to also incorporate … Continue reading Case Studies Prove SEO Is Pertinent For All Businesses
Shivankit Arora — December 1, 2016 — December 1, 2016 Startup marketing can be a challenging journey, especially if you are starting from scratch. With so many digital channels to invest in and thousands of experts offering you multiple strategies, it is hard to make an informed decision. The difference between startups and established businesses … Continue reading 5 Growth Hacking Case Studies From Amazing Startups
Andrea Willson — November 2, 2016 — November 2, 2016 When your prospects are on the fence, pondering whether to purchase from your company or a competitor, they’re likely doing thorough research to ensure they’re making the right decision. From a vendor perspective, it’s crunch time. Case studies can be an extremely effective marketing tool … Continue reading How to Utilize Case Studies to Build Credibility with Your Prospects
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. Marcus Miller on October 31, 2016 SEO and content marketing can be tough for small businesses. Creating content that answers the … Continue reading The SEO power of portfolio entries, case studies & testimonials
by David EnsingOctober 16, 2016 From time to time, clients ask why their internal customer experience (CX) tracking programs appear to yield different results than independent third-party syndicated studies. In the automotive customer experience industry, the independent studies most clients ask about are the JD Power Sales Satisfaction Index (SSI) and Customer Service Index (CSI) … Continue reading Comparing Internal CX and Syndicated Studies
by John Stevens July 2, 2016July 2, 2016 According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $ 38 for every $ … Continue reading How to Achieve Explosive List Growth [7 Case Studies]
