SMB marketers say CRO is their top priority — but most aren’t A/B testing their landing pages. What’s holding them back? Mike Pastore on September 12, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector … Continue reading B2B marketers at SMBs struggle with conversion rate optimization
AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution. Mike Pastore on September 9, 2025 AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. “The Go-To-Market Performance Gap Report” (registration required) from Highspot found these … Continue reading Revenue teams struggle with execution, despite widespread AI adoption
The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones. Constantine von Hoffman on June 17, 2025 Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist … Continue reading Study shows AI agents struggle with CRM and confidentiality
Many organizations are held back by their systems and processes. Mike Pastore on April 11, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report … Continue reading Businesses struggle to identify and capture revenue opportunities
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? Mike Pastore on March 27, 2025 Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is … Continue reading Does your team struggle to evaluate creative ideas? You’re not alone
The 2025 State of Demand Gen Report has a lot of challenges you’ve heard before. But it also offers up some potential solutions. Mike Pastore on February 12, 2025 The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025 State of Demand Gen Report … Continue reading Demand gen leaders say they struggle with the same stubborn challenges
A new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with. Kim Davis on August 2, 2024 Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. That makes it even more disturbing … Continue reading Retailers struggle to identify site visitors
May 26, 2024 It’s not you, being twentysomething is tough. Here’s how to find hope when the struggle is real, according to a psychologist Meg Jay wrote the book on treatments for twentysomethings. She explains how young adult brains are more likely to think catastrophically—and feel negatively—than those of older adults, and they have less … Continue reading It’s not you, being twentysomething is tough. Here’s how to find hope when the struggle is real, according to a psychologist
April 30, 2024 Walmart shutters 51 doctor clinics after just a few years amid struggle to make healthcare profitable The decision to close the health centers, which were primarily located in smaller towns where customers might lack access to quality care, represents an abrupt reversal for the supermarket chain. BY Emily Price Walmart announced plans Tuesday … Continue reading Walmart shutters 51 doctor clinics after just a few years amid struggle to make healthcare profitable
Retailers can’t wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey. Kim Davis on March 18, 2024 Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling … Continue reading Retailers struggle with basics for generative AI
