Tag Archives: Strong

Want to Build Strong Influencer Relationships? Focus On Ease and Value

Alicia Esposito — January 27, 2017 — January 27, 2017 Whether we’re shopping for a new pair of shoes, researching a flat-screen TV we’ve been eyeing or investigating a new solution for our business, we often seek social validation. This validation can come in many forms: through our peers, analysts, authors, celebrities…even everyday people we … Continue reading Want to Build Strong Influencer Relationships? Focus On Ease and Value →

Assess and Measure Competitiveness to Stay Strong

Competition Strategies

Laura Patterson — January 2, 2017 Follow @LauraVEM— January 2, 2017 A Harvard Business Review article reminds us that today businesses face an environment where operating margins are increasing and market leadership is precarious. Being able to quickly read market signals and adapt is essential to sustaining a competitive advantage. Capabilities that lead to a … Continue reading Assess and Measure Competitiveness to Stay Strong →

5 Strong DR-Focused Facebook Features for Q4

Facebook Engagement

Molly Parker — October 27, 2016 — October 27, 2016 SEM has long been considered bottom-funnel advertising, but Facebook’s new and improved direct-response features mean you can turn the platform into a revenue machine over the coming weeks. Here are five essential direct response (DR) features available on Facebook—and how to use them to your … Continue reading 5 Strong DR-Focused Facebook Features for Q4 →

Do Small Businesses Need a Strong Brand Identity?

Branding Lessons

by Debra Murphy Follow @MasterfulMktgOctober 21, 2016 Many small businesses feel that having a brand is not something necessary to successfully market their products or services. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more … Continue reading Do Small Businesses Need a Strong Brand Identity? →

Strong Contingent Workforce Program Leadership Through Powerful Communications

Leadership Lessons

by Len April Follow @ZenithtalentSeptember 4, 2016 Despite the technological achievements that are helping us overcome hiring challenges, the impact of personalization, interaction and engagement can’t be underestimated. Relationships, LinkedIn emphasized at the beginning of 2016, form the cornerstones of business success as the world becomes more digital. “This year’s report,” LinkedIn asserted, “shows a … Continue reading Strong Contingent Workforce Program Leadership Through Powerful Communications →

Basic Rules for Constructing a Strong Email Design

Email Marketing Optimization

by Nicola LushAugust 20, 2016 The overall design of your email will determine whether the recipient will actually take time to read it or mark it for the junk folder. Here are some of the things you should consider when designing your email campaign. Overall Layout of Your Email The type of content you’re pulling … Continue reading Basic Rules for Constructing a Strong Email Design →

Client Messaging 101: The Building Blocks of a Strong Message

Email Marketing Tools

by Cheryl Gale July 30, 2016 Follow @marchprJuly 30, 2016 Last month, I dived into one of my favorite topics in marketing and PR: client messaging. Messaging is one of the most crucial elements of any successful brand – you can have a killer product, a great management team and the best employees in the … Continue reading Client Messaging 101: The Building Blocks of a Strong Message →

Word-Of-Mouth Influence Still Strong In Digital Age

Marketing Guide

by Wayne Friedman, June 22, 2016, 9:57 AM Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among consumers. In 2015, 72% percent of brand-related conversations came in the form of face-to-face talk — down from 77% in 2008, according to … Continue reading Word-Of-Mouth Influence Still Strong In Digital Age →

How To Build And Maintain Strong Customer Relationships

Customer Relationship Managemnet

by Matthew McLaren June 22, 2016June 22, 2016 SaaS Tattler Issue 86 – How To Build And Maintain Strong Customer Relationships Closing the sale was just the beginning… now the real work begins. Beyond your product meeting a customer’s need, it’s important that you’re laying down the foundation for the future. While there isn’t a … Continue reading How To Build And Maintain Strong Customer Relationships →

5 New Tricks to Developing Really Strong HR Solutions

Human Resources

by Paul Keijzer June 15, 2016 Follow @Paul_KeijzerJune 15, 2016 As part of my series on how to become an incredibly successful HR leader, we have reached the point where it is all about how you translate and use your reputation, your skill and expertise, and your insight and foresight to develop innovative HR Solutions. … Continue reading 5 New Tricks to Developing Really Strong HR Solutions →