Tag Archives: Striking

Striking the Software Standardization Balance: Scale Up without the Bureaucracy

Erik Dietrich — March 7, 2017 — March 7, 2017 To create the most efficient work environment, you need to standardize on tools and processes in a way that makes sense. Read on for tips on what works best. In a whitepaper I wrote recently, I talked about two hypothetical organizations. I used them to … Continue reading Striking the Software Standardization Balance: Scale Up without the Bureaucracy

Personalize, Standardize, Automize: Striking the Right Balance with Data Science

by Rachel Serpa Follow @getbaseAugust 9, 2016 As part of an industry built on a foundation of effective communication and influential relationships, salespeople sometimes think of data science as their worst enemy. Data science is often seen as an evil overlord, lurking over reps’ shoulders and reporting back on their every move to their supervisors. … Continue reading Personalize, Standardize, Automize: Striking the Right Balance with Data Science

Employee Advocacy on Social Media: Striking a Balance Between Authenticity and Compliance

Isabel WagnerOctober 16, 2015 With social media now an integral part of the sales and marketing process, many organisations have embraced employee advocacy as a way of amplifying their campaigns. From senior managers to frontline staff, companies actively encourage employees to participate in conversations on social channels, share relevant content and become brand ambassadors. However … Continue reading Employee Advocacy on Social Media: Striking a Balance Between Authenticity and Compliance

5 Brands With A Simply Striking Social Media Presence

Vishal PindoriyaFebruary 5, 2015 According to a study by Manta, 61 percent of small businesses don’t see a return on investment from their social media presence. But it isn’t for lack of effort. Of those surveyed, nearly 50 percent said they increased time spent on social media while only seven decreased their time. It’s easy … Continue reading 5 Brands With A Simply Striking Social Media Presence