JJ Tyson — August 8, 2019 — August 8, 2019 raphaelsilva / Pixabay While e-commerce has grown in the past decade, abandonment remains a major issue for online retailers. Case in point: 77% of all online shoppers abandoned their carts in 2017. For that reason, a well-executed abandonment email strategy is essential for any ecommerce … Continue reading Best Practices for an Abandonment Email Strategy
Deb Davis-Lenane — August 7, 2019 — August 7, 2019 We leverage decades of experience to determine the most appropriate segmenting method to uncover the most effective solution that will benefit you and your customers. Organizations spend considerable resources to define and execute the right business strategies to generate revenue and high returns on their … Continue reading Segmentation Research is Critical to a Successful Business Strategy
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. Kyle Henderick on August 6, 2019 While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity … Continue reading 4 easy ways to refresh your marketing strategy during the summer
Elizabeth Williams — August 5, 2019 Follow @bizmkter — August 5, 2019 Last time we looked at the rise of employee activism in organizations such as Wayfair, Google and Amazon. Dissatisfied with their organization’s actions, inactions or inattention, employees are more often than ever before taking their internal complaints to the streets. As many as … Continue reading Building Your Employee Activism Strategy
Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating algorithms will not. Timothy Carter on August 2, 2019 Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization … Continue reading How next-generation algorithms could impact your marketing strategy
Teodora Ema Pirciu — July 29, 2019 — July 29, 2019 Marketing B2B tech companies is challenging. For most, it requires investing significant efforts in creating awareness, generating leads, and closing sales. For B2B tech startups, you can also add the pressure that comes along with launching a new product, as well as the lack … Continue reading 5 Inbound Marketing Strategy Tips for Tech Startups
Jon Kelly — July 29, 2019 — July 29, 2019 A website without SEO is a bit like a peanut butter and jelly sandwich — without the jelly. Sure, it will fill the gap. It may even satisfy some of your cravings. But the good stuff? All that sweet, sweet goodness, the stuff that keeps … Continue reading Why It Is More Important Than Ever To Have an SEO Strategy in 2019 and Beyond
Carolee Bennett — July 25, 2019 Follow @medialogic — July 25, 2019 Scrolling through your feed on any social media platform tells you one of the most important things you need to know about social content: video grabs your attention. This is exactly why, after pointing to how important video has become on every platform … Continue reading You Don’t Have to Be a Big Bank to “Chase” This Video Strategy
Stephanie Lee — July 25, 2019 — July 25, 2019 Email is a necessary tool to attract, convert, and retain customers. According to McKinsey, email marketing is 40x more effective than social media. In addition, email generates an average $ 38 for every $ 1 you spend. To make the most of your email’s capabilities, … Continue reading How to Build an Email Marketing Strategy (+ Template).
Ashley Lipman — July 28, 2019 — July 28, 2019 An omnichannel approach can help retail-based retailers in a number of ways. Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. In short, an omnichannel approach allows retailers to engage with consumers on a … Continue reading How to Stay Agile With an Omnicommerce Strategy
