by Craig Ellis October 15th, 2014 Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC’s (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation … Continue reading 23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC
By Aurelie Chazal, Published October 9, 2014 What being customer centric really means? That’s actually a very good question. To answer it let me tell you a story, the story of the company with one of the most customer centric strategies in the world: Zappos From Shoes to Customers, the Zappos’ fairytale: Once upon a … Continue reading Building A Customer Centric Strategy. A “Show, Don’t Tell” Approach!
By Carolyn Cohn, Published October 9, 2014 If you own a business, you are in a position of having to market your brand to some extent. You may be heavily involved with the marketing or you may be less involved. However, either way, you must market in several ways, including marketing for mobile devices. You … Continue reading Making Your Social Mobile Strategy Sing
By Jason Parks, Published October 8, 2014 It is hard to believe that 2015 is right around the corner. As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year. The million-dollar question is what are the best digital networks to … Continue reading 15 Step Guideline To Create Your Perfect 2015 Digital Marketing Strategy
By Ivan Serrano, Published October 8, 2014 With the content world all abuzz about different content amplification strategies, our guest contributor and tech writer Ivan Serrano discusses how to rise above in this highly competitive scene. You’ve probably heard people recite “content is king” over and over again that the phrase is embedded … Continue reading How Much Of Your Marketing Strategy Do You Dedicate To Content Amplification?
By Trent Dyrsmid, Published October 7, 2014 In this post, I will provide a comprehensive inbound marketing audit for Etherios. This example is full of details and examples of the right and wrong ways to do things. I have also shared a number of the tools that I used to do my analysis. Before we … Continue reading What You Can Learn from Etherios’ Inbound Marketing Strategy
One of the undeniable laws of content marketing is that it works better when you have a documented strategy in place. Past research from Content Marketing Institute shows that: “Brands with a documented content marketing strategy: Are far more likely to consider themselves effective at content marketing, Feel significantly less challenged with every aspect of … Continue reading The 12-Point Minimum Viable Content Marketing Strategy
Successful branding is a process that involves a lot more than creating a distinctive logo or graphic element. When you think about your brand, you really need to consider how you deliver your message, your credibility, how you emotionally connect with your audience, how you motivate the buyer – all in order to build solid … Continue reading When Strategies Fall Flat: 3 Overlooked Ways To Improve Your Marketing Strategy
Attracting and retaining visitors can be a difficult task, and it relies heavily on the content that is on your website. Apart from being a crucial point of interest for your potential customers to find out more about your business, your website can also serve as so much more. Having a relevant, up-to-date content gives … Continue reading Your Guide To Building A Successful Content Marketing Strategy
Digital marketing in the twenty-teens has a daunting number of components businesses have to develop strategies for dealing with. You have to have a social media strategy, a mobile strategy, and a standout website optimized for search. Behind the scenes, you have to make decisions about content management systems, establish a process for sifting through … Continue reading The Secret To A Successful Digital Marketing Strategy
