Tag Archives: Strategies

How to tune your GTM strategies to cope with budgetary headwinds

The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times. Anand Thaker on September 14, 2023 Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the … Continue reading How to tune your GTM strategies to cope with budgetary headwinds →

10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times

Small Business Challenges

10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times Hitesh Gambhava / Aug 29, 2023 NOW is the time to safeguard your business against the perils of the economic downturn. Once the economy begins to decline, it might be too late to take action and steer your business toward survival and … Continue reading 10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times →

Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies

Search Marketing

Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies Al Sefati / Aug 23, 2023 In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let’s delve into the realm of integrated search … Continue reading Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies →

4 CDP strategies to unlock the power of first-party data

Data Platforms

Here are ways brands can ensure they’ve got the customer data they need for a succesful CDP implementation. Jason Ward on July 3, 2023 The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and activating … Continue reading 4 CDP strategies to unlock the power of first-party data →

An approach to unlocking first-party data strategies

Data Strategy

This approach will unlock first-party data strategies you can utilize across your marketing channels. Malorie Morrison on May 8, 2023 Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — … Continue reading An approach to unlocking first-party data strategies →

Acxiom CEO Develops Strategies To Protect Company IP Against ChatGPT

Strategy

IPG’s Acxiom Develops Strategy To Protect IP From ChatGPT by Laurie Sullivan @lauriesullivan, March 31, 2023 Acxiom CEO Chad Engelgau, who worked at Dell for more than a decade, sees generative artificial intelligence (AI) technology as transformative for advertising. He says the underlying technology must be understood to create benefits for marketers and brands, as well … Continue reading Acxiom CEO Develops Strategies To Protect Company IP Against ChatGPT →

Eco-Friendly Fleet Maintenance Trends and Strategies

Management Tools

Eco-Friendly Fleet Maintenance Trends and Strategies Deanna Ritchie / 29 Mar 2023 As the world becomes increasingly aware of the impact of climate change, many businesses are seeking ways to mitigate their carbon footprint and embrace more sustainable practices. In the transportation industry, fleet maintenance is a key area where businesses can make significant … Continue reading Eco-Friendly Fleet Maintenance Trends and Strategies →

3 recession-defeating marketing strategies

Economy Recession

Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. Ryan Phelan on March 22, 2023 At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed down or pulled back. If anything, they are … Continue reading 3 recession-defeating marketing strategies →

9 Healthcare Marketing Strategies to Attract and Engage Patients

Healthcare Marketing

9 Healthcare Marketing Strategies to Attract and Engage Patients Paul Mark / 21 Mar 2023 If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, you’ve come to the right place. In this blog post, we’ll look at nine healthcare marketing strategies that can help you … Continue reading 9 Healthcare Marketing Strategies to Attract and Engage Patients →

Top 10 Digital Marketing Trends To Include In 2023 Strategies

Digital Marketing Trends

Top 10 Digital Marketing Trends To Include In 2023 Strategies Ombir Sharma / 02 Mar 2023 Publishing cute videos, paying for advertisements, buying blog sections, and getting engagement on Facebook was a good way to do Digital marketing once. Now the game has changed drastically. The platforms, integrated technology, users’ behavior, expectations, and business … Continue reading Top 10 Digital Marketing Trends To Include In 2023 Strategies →