September 02, 2025 7 strategies to overcome professional self-doubt BY Terry Healey The vast majority of people—85%, to be exact—admit they lack confidence in the workplace: they avoid taking on leadership roles, they don’t speak up in meetings, and they doubt themselves. For those who feel marginalized, the feelings of low confidence can be even more … Continue reading 7 strategies to overcome professional self-doubt
With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead. Shannon Reedy on August 11, 2025 Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must be able to trust a brand to buy from it. That trust is built via a … Continue reading Winning genAI search requires structured, persona-driven content strategies
The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future. Constantine von Hoffman on April 24, 2025 Marketers may not know what keeping third-party cookies in Chrome means for Google, but they know it is not a green light to return to old habits. The industry-wide shift … Continue reading As Google brings back cookies, marketers stick with privacy-first strategies
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. Frans Riemersma on March 13, 2025 Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most … Continue reading How B2B and B2C brands adopt genAI — same tech, different strategies
AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation. Dave Minifie on March 10, 2025 With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. This shift impacts every … Continue reading New content strategies for handling AI-powered search
February 21, 2025 How to make work fair with practical and data-driven strategies The crux of making work fair is that it must be part of every single person’s job. BY Next Big Idea Club Siri Chilazi is a senior researcher at the Women and Public Policy Program at Harvard Kennedy School. Iris Bohnet is a … Continue reading How to make work fair with practical and data-driven strategies
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. Constantine von Hoffman on February 6, 2025 Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers … Continue reading Smarter attribution strategies to help B2B marketers prove campaign value
Frank conversations with executives touched on risk and business acumen; things marketers probably don’t think about very often. Mike Pastore on February 5, 2025 Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as this year. Stouse is working on a book … Continue reading What do C-level execs think of their GTM strategies?
Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025. Chris Wood on December 26, 2024 Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not … Continue reading Customer experience tools and strategies: 2025 Predictions
Your upcoming vacation to Baja may seem to have nothing in common with your 401(k)—but you’ll get more out of your travel plans if you treat them like an investment. BY Emily Guy Birken We often treat vacations as a kind of free time outside of our normal lives. When we’re traveling, we feel free … Continue reading 3 investment strategies that will help you afford (and enjoy) that dream vacation
