AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. Matt Lawson on July 27, 2016 It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited … Continue reading How to use device bid adjustments, straight from Google
Email marketing is an increasingly difficult channel to track, explains columnist Chad White, which is why marketers need to rethink their approach and look toward new metrics. Chad White on January 26, 2016 Email has long had a reputation as a highly trackable channel. Marketers love it because you can see a subscriber open an … Continue reading 2 New Reasons That Email Attribution Is Not A Straight Line
by Al Gomez January 24, 2016January 24, 2016 It’s no secret that content marketing will play a HUGE role in 2016 and beyond. Aside from the fact that people these days consume a lot of content in different forms (text, video, images, podcasts, etc.), content marketing has plenty of benefits that include: brand awareness, customer … Continue reading 6 Straight Content Writing Tips for a Better Blog
Dennis ShiaoJuly 23, 2015 Exception to the rule: when researching Twitter, you’re more than welcome to visit Twitter.com. Introduction Let’s say you’ve never heard of a company before, but want to learn more. You land on the company’s home page and need to answer some rudimentary questions: What does the company do? Where are they … Continue reading Researching A Company? Go Straight To Their Twitter Profile
December 05, 2014 Bernadette Tansey Bernadette Tansey Palo Alto, CA-based Norwest Venture Partners is one of the investment firms that are placing bets on educational technology, a fast-growing field that is transforming the way students learn, from kindergarten through college and beyond. I talked recently with Sergio Monsalve, one of the Norwest partners who … Continue reading Norwest’s Edtech Play: Aim Straight For Consumers Needing Skills
