Jonny MoleJune 1, 2015 Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets. The advertising & media industries are built on their ability to tell compelling stories. Stories of love, stories of hate, and stories of redemption. Your ability to … Continue reading The Art of Storytelling in a Digital Age
Ron ChatterjeeMay 22, 2015 What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world? While both speak to Kashi’s … Continue reading The Science Of Storytelling (Infographic)
Harsh AjmeraMay 21, 2015 Do you have a favorite book or movie which you may have read/seen zillion times (yeah maybe not literally, what I mean is you never say no to watch/read it again)? Don’t you think that’s because, the story has been able to create a special bond with you and in ways … Continue reading Storytelling on Social Media – The Ripple Effect
Jomer GregorioMay 19, 2015 How can visual storytelling help market a business? In this day and age, content marketing through visual storytelling has become a powerful tool to engage consumers. No longer is it needed for a large dedicated design team to serve up quality dose of visual contents, as even a small marketing staff … Continue reading The Power of Visual Storytelling in Content Marketing (Infographic)
In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance. James Green on May 18, 2015 Everyone loves a great story — a story that quickly captures your attention, keeps you engaged and speaks directly to you. Today, there … Continue reading Storytelling In A Data-Driven, Cross-Device Era
Cheryl GoldbergMay 10, 2015 Marketers have long used social media to promote content. They’ll throw a white paper up on their website, blast a few promotions touting the paper to their Twitter, Facebook, and LinkedIn followers, and, with any luck, people will like, retweet, favorite, and otherwise amplify the message. Think bullhorn. Today, marketers are … Continue reading Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling
Jake DolezalJanuary 20, 2015 We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who have placed data on the top priority shelf, and they are excelling and accelerating at … Continue reading Why Data and Storytelling Are More Alike Than You Might Think
By Vinaya Naidu, Published November 14, 2014 Advertising, as we know of, is undergoing a massive transformation with the advent of social media. Having discovered a new medium to add to their marketing mix, brands began pushing one-way messages that worked in traditional media, but didn’t quite fit well into the new two-way mode of … Continue reading Digital Storytelling 2.0: How Branded Content Is Coming Of Age
By Sarah Skerik, Published November 8, 2014 Press releases have evolved in content, utility, and format. The audience these messages reach has also changed significantly over the years. When I started working for PR Newswire 20 years ago, very few people have ever heard of the company. At that time, press releases were sent primarily … Continue reading Walking The Line Between Pitching And Storytelling
By Kaitlin Stich, Published November 5, 2014 People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story … Continue reading The Argument for Adopting a Storytelling Structure for Your Content Marketing
