By Kaitlin Stich, Published November 5, 2014 People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story … Continue reading The Argument for Adopting a Storytelling Structure for Your Content Marketing
By Maria Peagler, Published November 6, 2014 The human attention span has dwindled to eight seconds — less than that of a goldfish — according to a 2002 BBC article. With so many competing websites, social networks and entertainment on the internet, how can brands make their message stand out, be remembered and generate … Continue reading Visual Storytelling For Brands
By Michael Harris, Published November 1, 2014 Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change. Your salespeople would no longer have to chase these empowered buyers down the road of … Continue reading Selling Value With Insight Storytelling
By Janet Spirer, Published October 25, 2014 Sales reps that are able to share engaging stories that resonate with customers can make a more compelling connection between their solution and the customer’s needs. It is one thing to list why a customer should do business with you; it is another to be able to relate … Continue reading Sales And Storytelling – 16 Tips And 3 Shout-Outs For Help
Storytelling and marketing are closely interrelated. In other words, marketing has been drawing on storytelling in order to create lifestyles and identification-platforms, to cater to popular clishés and last but not least to evoke covetousness for a product or a brand. Content Marketing is less focused on the product, respectively the business, services, etc. that … Continue reading 4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing
