by Fran MerlieOctober 6, 2016 By now you’ve surely seen plenty of Facebook Live videos from friends, family, and brands you follow. You’ve almost certainly watched Chewbacca Mom try on her new mask, and you’ve probably watched Buzzfeed blow up a watermelon with rubber bands. Facebook is investing heavily in the platform, inking million dollar … Continue reading How to Use Facebook Live Like a Pro: 12 Storytelling Tips for Tech Companies
by Bill ConnOctober 3, 2016 Do you ever get the feeling that your marketing content is falling on deaf ears? You finely tune the strategy, digging in to understand what’s going on in your market and the pain points driving your customers. You come up with a killer idea for a campaign. It’s all hands … Continue reading Data Storytelling: Turning Crickets into Conversation
“Storytelling” is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media. Peter Minnium on September 9, 2016 Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is … Continue reading 6 secrets of digital storytelling
by Diane Thieke July 27, 2016July 27, 2016 Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real … Continue reading Pokémon Go and the Virtual Future of Storytelling
by Karen Repoli July 25, 2016 Follow @karenrepoliJuly 25, 2016 In past blog posts, I’ve discussed emotional marketing. It’s an essential tool in your marketing toolbox but it’s not anything new. Everyone from car salesman to politicians have been using it for years! How else do you think they sold all those cars and themselves? … Continue reading 5 Tips to Use Storytelling to Engage your Audience
by Mylène Blin July 5, 2016July 5, 2016 Really powerful marketing ideas are all born from simple psychological principles. Storytelling may be a popular buzzword now, but the truth is we’re wired to like stories. They help us better understand the world around us. Children learn social or moral rules through fables, we remember scientific … Continue reading How To Use Email For Your Brand Storytelling
by Sally Falkow June 2, 2016June 2, 2016 Twitter rules have always restricted content to 140-characters. We’ve all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Last week Twitter announced some … Continue reading New Twitter Rules Good for Brand Storytelling
by Austin Iuliano April 13, 2016 Follow @austiniulianoApril 13, 2016 What is Storytelling in Snapchat? Every social media platform has a native way to tell stories. In Youtube, you create epic videos like Casey Neistat, or Gary Vaynerchuk. In Instagram you snap intriguing photos like Emelina Spinelli, Megan Snedden, or Melissa Male. In Vine you … Continue reading How to Master the Art of Storytelling on Snapchat
If you’re publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that. Jordan Kretchmer on April 8, 2016 There’s been a great deal of discussion about the future of the publishing world lately. … Continue reading Publishers, embrace the rise of real-time social storytelling
Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating. Barry Levine on March 1, 2016 In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with … Continue reading Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
