Tag Archives: Storytelling

Storytelling in Business – 5 Real Examples to Learn From

Maurice DeCastro — February 5, 2017 Follow @mindfulpres— February 5, 2017 Storytelling has become the new strategic business tool of presenters to change attitudes, mind-sets and behaviours. In a world where professionals are overwhelmed with information and demand for our attention is at an unprecedented high we can all take solace in a good story … Continue reading Storytelling in Business – 5 Real Examples to Learn From

Recruitment Marketing and the Power of Storytelling

Sunil Bagai — November 11, 2016 Follow @Zenithtalent— November 11, 2016 Fall is in full swing, and that means holidays filled with rich heritage and storytelling. On October 30, India celebrated Diwali. During these festivities, the retelling of mythical tales plays a critical part in the events. Stories become introspective metaphors that compel people to … Continue reading Recruitment Marketing and the Power of Storytelling

Authentic storytelling: 5 rules for the new frontier of marketing

Contributor Peter Minnium explains why brands need to market with authenticity to win consumers’ trust and outlines five steps to help you craft and curate more authentic stories. Peter Minnium on November 4, 2016   In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the … Continue reading Authentic storytelling: 5 rules for the new frontier of marketing