Diana Martinez — February 19, 2018 — February 19, 2018 You’ll know it when you see it. A compelling video advertisement. Well-crafted, smooth editing and incredibly subtle ties to its brand, product or service. These film-esque videos somehow keep your attention and, better yet, illuminate a relatable truth. This approach to video marketing goes beyond … Continue reading Artful Advertising: The Benefit to Video Storytelling
By Vikas Agrawa January 31st, 2018 As a marketer, you can’t afford to be behind the competition. You never sleep on the job — you should always be on the lookout for the next avenue for growth. Statistics show that 74% of marketers incorporate the use of visual content in their social media marketing, … Continue reading How to Use Visual Storytelling to Improve Your Social Marketing
Virginia Franco — December 8, 2017 Follow @VAFrancoResumes — December 8, 2017 illustrade / Pixabay When it comes to preparing career marketing materials, from resumes to LinkedIn profiles, my goal is to always ensure the reader can connect the dots and answer the decision maker’s key question: “How can he/she help me?”As the owner of … Continue reading Finding it Hard to Translate Your Value? When it Comes to Resumes + LinkedIn, Follow These 3 Storytelling Rules
By Shivangi Sharma December 5th, 2017 We are all storytellers. Each action we take plays a part in telling a story. The email you sent (December 11, 2017) following up with a prospect. The blog post you published an hour ago on Google’s latest trends. The hero image on your website’s homepage. I could go … Continue reading The Busy Marketer’s Guide to Storytelling & Digital Marketing
By Kyle Sanders October 30th, 2017 Some product team managers get involved with work on the ground level, micromanaging their team members. This article will advocate for a broader approach, allowing team members to explore their own ideas and worry over the details while the manager determines the overall direction of the narratives for … Continue reading Managing A Brand: Storytelling and Design
Steph Marsh — October 28, 2017 — October 28, 2017 It’s natural to want to show off your business’ accomplishments. We all long for that sense of pride. However, these types of stories are mostly self-serving. As with elevator pitches, there’s a time and a place for that. The best video stories don’t start with … Continue reading Harness the Power of Business Storytelling Through Video
By Rohan Ayyar October 19th, 2017 Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement to marketing strategies. It is a cornerstone. With the fierce competition of native advertising and social media marketing, the power of storytelling cannot be underestimated. According … Continue reading Story-selling: How To Go From Storytelling To Conversions
Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy. Peter Minnium on September 8, 2017 The sole predictive factor for the success of Super Bowl ads is the degree … Continue reading Storytelling for action: Why brands need to tell a complete story
Evelyn Timson August 7, 2017 rawpixel / Pixabay According to a survey conducted by Headstream, almost 79% of adults think that brands telling stories is a positive thing, but only 64% believe that brands are doing it well. The survey also found that a great story will influence 15% of an audience to make a … Continue reading Breaking Down Storytelling Structure in Brand Video
It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers. Peter Minnium on July 14, 2017 The fireworks have come and gone, and summer is finally upon us. Naturally conducive to gathering, … Continue reading Branded storytelling: Capitalizing on moments that matter
