Tag Archives: Stories

How to Use Social Media Stories to Boost Engagement

Thomas Griffin — February 14, 2020 Are you optimizing all the social media features available to you to boost engagement? Today, audience interactions go beyond the newsfeed. People also interact with ‘stories’, a relatively new social media feature. Stories first became prominent with Snapchat. Short videos, pictures, and the ability to interact with AR technology … Continue reading How to Use Social Media Stories to Boost Engagement

New Instagram Stories tool lets you quickly feature Story mentions from other users

The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC. Taylor Peterson on January 23, 2020  Instagram Stories has a new tool in ‘Create’ mode, enabling users to view, stylize, and quickly feature @mentions from other accounts. Here’s how it looks: Initially spotted by social … Continue reading New Instagram Stories tool lets you quickly feature Story mentions from other users

User Stories Are Requirements Described From the Business Perspective

Chuck Suscheck — October 31, 2019 User stories are requirements described from the business perspective User stories are requirements, but not in the traditional sense. They are oriented toward the user and a business need. The big difference between a user story and other types of requirements is that a story describes a business need, … Continue reading User Stories Are Requirements Described From the Business Perspective

5 Easy Ways to Incorporate Facebook Stories into Your Social Media Marketing

Tabitha Jean Naylor — August 19, 2019 Follow @TabithaNaylor — August 19, 2019 Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five years’ time. True enough, Facebook has since made great strides … Continue reading 5 Easy Ways to Incorporate Facebook Stories into Your Social Media Marketing

How to Differentiate Your Brand On Instagram Stories [Infographic]

Jess Rozario-Ospino — July 24, 2019 — July 24, 2019 By now, you’re likely aware of the growing popularity of Instagram Stories, and its unique ability to reach customers where they already are. With the introduction of Shopping in Stories, it’s even easier for consumers to explore brands, find new products, and make purchases right … Continue reading How to Differentiate Your Brand On Instagram Stories [Infographic]

How to Use Instagram Stories Ads to Attract New Customers

William Harris — May 9, 2019 Follow @wmharris101 — May 9, 2019 Like a lot of platforms that have been around for a while, Instagram has evolved from its humble beginnings as a photo-sharing platform to become a thriving ecommerce referral tool. There are 25 million brand profiles currently on Instagram that share new products, … Continue reading How to Use Instagram Stories Ads to Attract New Customers