Tag Archives: Stories

Visual Content Marketing: Building Digital Stories That Really Connect

Visual trumps text, so make it a key part of your marketing strategy, says columnist Jim Yu. He outlines seven steps to follow when telling your story with visual content. Jim Yu on June 30, 2015 Visual content has been dominant in the marketing and personal communication worlds. In recent years, professionals have begun to … Continue reading Visual Content Marketing: Building Digital Stories That Really Connect

Turning Creative Ideas Into Successful Businesses: 13 Inspiring Stories From 2014

  By Erin Schulte The common thread of almost every Fast Company story is a creative person who had a compelling idea and managed to spin it into a successful company or organization that continues to innovate. In case you missed them the first time around, here are some stories that inspired or fascinated us … Continue reading Turning Creative Ideas Into Successful Businesses: 13 Inspiring Stories From 2014

Do Your B2B Customers Clamor to Participate in Success Stories?

Most marketers are well aware of the value of customer success stories and testimonials to their marketing efforts. Customer endorsements provide “social proof” of the benefits of your solution. This social proof is particularly powerful when the customer has a well-known and respected brand and is similar to your target customers. But lining up customers … Continue reading Do Your B2B Customers Clamor to Participate in Success Stories?