Susan Gilbert — March 23, 2017 Follow @SusanGilbert— March 23, 2017 Why You Still Need Backlinks for SEO I am often asked: What is a backlink? and Should I still care about them? Backlinks are essential for a successful website, and when you are deciding how you will go about obtaining additional backlinks, you must … Continue reading Are Backlinks Still Relevant for SEO in 2017?
By Ruud Hein March 20th, 2017 After switching to HTTPS it’s a good idea to run a scan, a crawl. You want to make sure your internal resources and internal links don’t use HTTP anymore. We’ll use the https://webhelpforums.net domain as an example. It recently changed to HTTPS. In this case you can still reach … Continue reading How To Check If Your SSL HTTPS Website Still Uses HTTP URLs
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow. Len Shneyder on March 17, 2017 Email has proven to be a solid investment; over the past few years, it’s seen … Continue reading Email in 2017: Dying platform or still a worthy investment?
Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right. Steve Olenski on March 10, 2017 The world of online marketing is constantly changing. Banner ads have been replaced by native ads, which offer a better CTR (click-through rate) and higher leads. Native advertising has been used … Continue reading Still not sold on native advertising? 3 benefits you should know about.
William Comcowich — February 15, 2017 Follow @GleanTeam— February 15, 2017 PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, they assert. Very few companies, typically larger brands, dedicate the staff for extensive engagement. Wendy’s tweets are an exception. Even … Continue reading Does Engagement Still Matter as a Social Media Metric?
Eyal Katz — February 15, 2017 Follow @eyalk100— February 15, 2017 [HAMILTON]You strike me as a woman who has never been satisfied [ANGELICA]I’m sure I don’t know what you mean. You forget yourself [HAMILTON]You’re like me. I’m never satisfied [ANGELICA]Is that right? [HAMILTON]I have never been satisfied [ANGELICA]My name is Angelica Schuyler [HAMILTON]Alexander Hamilton (via … Continue reading Employee Satisfaction Survey Templates That Still Work in 2017
SEO Underused, Social Media Still Too Complicated For Small Businesses by Laurie Sullivan @lauriesullivan, February 10, 2017 Only 17% of small business owners will invest in search engine optimization (SEO) in 2017, 26% admit to having a Web site with only one page, and 43% say they have no plans to change or improve their … Continue reading SEO Underused, Social Media Still Too Complicated For Small Businesses
Commentary Still Wondering How Trump Won? Try Psychographic Targeting by Kaila Colbin, Featured Contributor, February 3, 2017 You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again. After 10 “likes,” Michal Kosinski knows you better than your work colleagues. After 70, he knows you better than your partner does, including … Continue reading Still Wondering How Trump Won? Try Psychographic Targeting
Why Search Still Confuses Small Business Owners by Laurie Sullivan, Staff Writer @lauriesullivan, February 2, 2017 Small business owners might spend more on online marketing this year to raise awareness and expand their businesses, but few plan to invest in search engine optimization or paid search. Even with all the classes offered by Google and … Continue reading Why Search Still Confuses Small Business Owners
Mike Rosenberg — January 30, 2017 Follow @mikerosenberg— January 30, 2017 Joining a band is not one of my resolutions this year. Why? Because I can’t sing, nor do I play the guitar or any other instrument. So it’s not a realistic goal and I’d likely be doomed from the start. Deconstructing Your Goals Can … Continue reading Still on Track with Your New Year’s Resolutions?
