Commentary Still Wondering How Trump Won? Try Psychographic Targeting by Kaila Colbin, Featured Contributor, February 3, 2017 You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again. After 10 “likes,” Michal Kosinski knows you better than your work colleagues. After 70, he knows you better than your partner does, including … Continue reading Still Wondering How Trump Won? Try Psychographic Targeting
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Why Search Still Confuses Small Business Owners
Why Search Still Confuses Small Business Owners by Laurie Sullivan, Staff Writer @lauriesullivan, February 2, 2017 Small business owners might spend more on online marketing this year to raise awareness and expand their businesses, but few plan to invest in search engine optimization or paid search. Even with all the classes offered by Google and … Continue reading Why Search Still Confuses Small Business Owners
Still on Track with Your New Year’s Resolutions?
Mike Rosenberg — January 30, 2017 Follow @mikerosenberg— January 30, 2017 Joining a band is not one of my resolutions this year. Why? Because I can’t sing, nor do I play the guitar or any other instrument. So it’s not a realistic goal and I’d likely be doomed from the start. Deconstructing Your Goals Can … Continue reading Still on Track with Your New Year’s Resolutions?
Why Social Media Marketing Is Still Important
Jason Davis — January 21, 2017 — January 21, 2017 SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots. Social Media Marketing helps you to get your content seen, which in turn can substantially … Continue reading Why Social Media Marketing Is Still Important
Social Media Don’ts: 6 Things We Are Still Getting Wrong
Don Williams — January 14, 2017 — January 14, 2017 It seems like we have been utilizing social media forever. Has it really been that long? In fact, very few of us can remember a time when our phones were used for, well, calling. What did we do before texting and uploading photos of our … Continue reading Social Media Don’ts: 6 Things We Are Still Getting Wrong
Why Email is Still King Among Digital Communication Channels
Maria Wachal — December 30, 2016 — December 30, 2016 Despite the several communication platforms that the Internet offers, email remains the most important and the most widely used. The popularity is so high that there are people asking on Google and Quora how many email accounts they should have! When we crunch the numbers … Continue reading Why Email is Still King Among Digital Communication Channels
There’s Still Time! Last Minute Search Ideas
by Aaron Baar, Staff Writer, December 13, 2016 There are fewer than two weeks left in the 2016 holiday shopping season, and while many — if not most — marketers are deep into their search marketing plans, there’s still time to make adjustments and get those last-minute customers. By quirk of the calendar, there are … Continue reading There’s Still Time! Last Minute Search Ideas
11 proven digital marketing strategies you’re (still) not using
From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can’t afford to overlook. Stoney deGeyter on November 18, 2016 There is no shortage of web marketing tactics and strategies that you should be using. In all my almost 20 years in the industry, there have only … Continue reading 11 proven digital marketing strategies you’re (still) not using
37 Reasons Why Email Marketing Still Matters [Infographic]
Bob Hutchins — November 3, 2016 Follow @Bobhutchins— November 3, 2016 It was only a couple months ago when we predicted email marketing growth for next year. Well, we didn’t have to wait long to see a fresh batch of statistics suggesting email isn’t just holding its own… it’s growing, changing and becoming more … Continue reading 37 Reasons Why Email Marketing Still Matters [Infographic]
Are you still bidding like it’s 2007?
Why conventional bidding methods leave money on the table. Generating keywords that effectively identify search engine users as likely prospects for a successful campaign is a deeply intuitive process. And with large campaigns incorporating thousands or even millions of keywords, managing keywords can be a full-time preoccupation. For all the sophistication that search engine marketing … Continue reading Are you still bidding like it’s 2007?
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