Tommy Landry — July 31, 2017 Follow @tommy_landry — July 31, 2017 Simon / Pixabay Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we … Continue reading Google Disavow Tool: Is It Still Useful for Off-Page SEO?
Paid Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2017 Despite struggling to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid search text ads remain the best performer for … Continue reading Paid Search Advertising Still Outranks Social In Performance
Dave Sutton — July 4, 2017 — July 4, 2017 Despite the glut of new ways to connect with people anytime and anywhere online, email is still one of the most effective business tools available. With millions of emails sent and received every day, it’s a channel that cannot be ignored. Content can be sent … Continue reading 4 Reasons Why Email Marketing Still Rocks
Amanda Clark — June 24, 2017 Follow @GrammarChicInc— June 24, 2017 The job search process has changed a lot over the years. We’ve shifted from the days where job openings were posted on store fronts and in newspapers to websites and online job boards. In many cases, you’re uploading or emailing your resume, not handing … Continue reading Do You Still Need to Put Your Address on Your Resume?
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some affordable options that will meet your needs. Aden Andrus on June 12, 2017 Whether you’re a blogger or a business, these days, digital video is all the rage. Every website … Continue reading Want to start shooting video in-house but still want a professional look? Here’s what to buy
Justin Herring — June 8, 2017 Follow @justincherring— June 8, 2017 If you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective. In fact, many of them will tell you this traffic generation method is dead. Others will tell … Continue reading Is SEO Dead? No…And Here’s 14 Reasons Why SEO Is Still Alive [Infographic]
Sahail Ashraf — June 6, 2017 Follow @Talcontent— June 6, 2017 Budget rules everything in social media. As an agency, it is also a frustrating aspect when it comes to ad spend. How much do you plough into a client campaign and how do you know if you’re going to get any results at all? … Continue reading How To Save Money On Facebook Ads (And Still Spend It)
Consumers Still Confused About Messages In Online Advertising by Laurie Sullivan @lauriesullivan, June 5, 2017 Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on … Continue reading Consumers Still Confused About Messages In Online Advertising
AJ Agrawal — June 1, 2017 Follow @ajalumnify— June 1, 2017 Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and the default activity when idle – like waiting in line or hanging out … Continue reading Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017
Wesley Young on May 23, 2017 Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, … Continue reading 5 reasons why websites still matter to local search in 2017
