Digital Advertising Still Growing A Market For Data by Laurie Sullivan @lauriesullivan, (February 20, 2018) The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4 billion, up from $8.8 billion in 2017. The OnAudience.com report estimates the global data market will grow from $9.7 billion in 2016 … Continue reading Digital Advertising Still Growing A Market For Data
Tag Archives: still
Why Is Organic Social Media Still Important?
Emily Sidley — February 18, 2018 Follow @EmilySidleyPR — February 18, 2018 It’s been about a month since Facebook announced it was drastically changing its algorithm to weigh friends and family’s updates over brand pages’ content. While there are ways to continue to stay relevant on the platform, it begs the question, is organic or … Continue reading Why Is Organic Social Media Still Important?
After Its Latest Advergeddon, Should Businesses Still Use YouTube?
Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube?
Inaccurate Data Still Holding Back Marketers
Inaccurate Data Still Holding Back Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2018 The biggest mistake companies make is not factoring in the cost of bad data. Only 17% of companies factor in the cost of bad data when calculating return on investments, according to findings from a report by Radius and … Continue reading Inaccurate Data Still Holding Back Marketers
Is Google’s Panda Algorithm Still Relevant In 2018?
Kerry Dye — January 5, 2018 — January 5, 2018 Alexandra_Koch / Pixabay In 2011, Google rocked the online world with its first Panda algorithm update. For the first time, webmasters were being hit with search penalties for breaking Google’s guidelines and 12% of all searches were affected by the update. Panda marked the beginning … Continue reading Is Google’s Panda Algorithm Still Relevant In 2018?
If A “Fool With A Tool Is Still A Fool,” Why Do We Keep Giving Them Tools?
Dave Brock — December 27, 2017 Follow @davidabrock — December 27, 2017 A colleague specializing in sales and marketing automation tools is fond of saying, “A fool with a tool is still a fool.” My variation of this is that often tools enable us to “Create crap at the speed of light.” Tools have a … Continue reading If A “Fool With A Tool Is Still A Fool,” Why Do We Keep Giving Them Tools?
Optimizing for Hanukkah: Sometimes it’s still strings, not things
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. Paul Shapiro on December 18, 2017 My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google … Continue reading Optimizing for Hanukkah: Sometimes it’s still strings, not things
Are Social Media Chatbots Still a Good Thing?
Tabitha Jean Naylor — November 25, 2017 Follow @TabithaNaylor — November 25, 2017 Where does your target audience hang out? For many businesses, the answer to this question is simple: social media. Over the past decade, social media channels have transformed how businesses communicate with their audiences because these platforms offer direct ways for you … Continue reading Are Social Media Chatbots Still a Good Thing?
11 Trending Holiday Products You Can still Add to Your Store for Thanksgiving Weekend
Nicole Blanckenberg — November 15, 2017 Follow @https://twitter.com/StoreYaCom — November 15, 2017 It isn’t over until it is over! With 10 days until Black Friday and Christmas shopping peak days just around the corner, you’ll be forgiven in thinking that there isn’t enough time to add more products to your site. The truth is, with … Continue reading 11 Trending Holiday Products You Can still Add to Your Store for Thanksgiving Weekend
Do Successful Businesses Still Need SEO?
Chris Pitt — November 2, 2017 Follow @Pitty_C — November 2, 2017 You will have heard so many times over the last ten years how important SEO is for your business. But what if your business is doing really well just as it is – why invest in a marketing strategy you’ve never really felt … Continue reading Do Successful Businesses Still Need SEO?
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