Debbie LevenJanuary 22, 2015 You’ve got no profile and the media don’t know you exist. You’ve got a strong story to tell and it’s downright frustrating when you see your competitors in the media spotlight. Small business PR sounds great but if you don’t know how to get started then it could all just turn … Continue reading 7 Steps to Getting Small Business PR When You Have No Idea What You’re Doing
Dave HubbardJanuary 20, 2015 Legal, accounting, financial, and other professional services principals are usually struggling to wear two hats at the same time. The favorite hat they like to wear is that of primary service provider: To be the expert lawyer, accountant, or banker that they were trained to become. The other hat is equally … Continue reading 3 Steps To Grow Your Professional Services Revenues
Jamie MacDonaldJanuary 15, 2015 So what is Strategy? There are many textbook definitions for a Strategic Plan, but in basic terms it could be described as: A high level roadmap for the business A “compass” for the business vision and direction A platform for communicating the vision, mission and goals for the business The following … Continue reading 6 Steps to Strategy Using Mind Mapping
We’re over the holiday frenzy. Now contributor Jordan Elkind explains how retail marketers can start the new year on the right foot. Jordan Elkind on January 14, 2015 The end of the year often feels like a blur. There’s the frantic November and December push to get campaigns prepped and out the door. Then, … Continue reading 3 Steps To 2015 Marketing Success For Retail Standouts
Ask yourself, as a professional seller, do you listen? I mean, do you really listen? Before you respond, buyers do not think so. Each year Forrester, in their Executive Buyer Study, ask the question Thinking of a typical meeting with your vendor sales team (or person) how would you characterise their interactions? The data is … Continue reading First Steps, Part Three – Becoming a Great Listener
by Pratik Dholakiya January 5th, 2015 Pratik Dholakiya Pratik Dholakiya is Co-Founder & VP of Marketing of E2M Solutions & OnlyDesign. At E2M Solutions, they focus heavily on content marketing and generate revenue for their clients. And through OnlyDesign they help companies build better web & mobile presence. Get in touch with him on … Continue reading 4 Necessary Steps To Make Your Blog Successful
ZOG Digital December 31, 2014 Advertising on social media is both an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales. Fifty-one percent of advertisers in the United States said they planned on increasing their digital ad spending this year according to eMarketer. The same survey showed that … Continue reading Five Steps For Success In Social Media Advertising
Contributor Jonathan Blank discusses the steps he will take to better understand his brand’s customer base this year and invites you to do the same. Jonathan Blank on December 31, 2014 As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of … Continue reading 3 Steps To Better Understand Your Customers’ Content Needs In 2015
Jon Whitbeck December 29, 2014 A Quality Blog Can Build Your Business So, you think you want to blog? I’m all for it. I’m always encouraging my clients to blog. It’s a good idea for a variety of reasons. It is one of the best ways to connect personally with your existing audience, your industry … Continue reading 10 Steps To Build A Quality Blog
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