by Louis Foong June 2, 2016 Follow @thealeagroupJune 2, 2016 This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here. This week’s infographic created by Smart Insights is a great primer on how to build up … Continue reading 7 Steps to Brilliant B2B Marketing [Part 2]
by Danny Wong June 8, 2016 Follow @dannywong1190June 8, 2016 While LinkedIn may not have quite as large of a user base as its social cousins Facebook and Twitter, it continues to grow in popularity around the world and boasts a highly-engaged core of power users. As B2B sales opportunities increase exponentially on the platform, … Continue reading 8 Important Steps To Engage Prospects And Close Sales On LinkedIn
by Tahir Akbar June 4, 2016 Follow @tahirakbrJune 4, 2016 If we look at the post-recession business-for-sale market, it has generally favored the buying side for various reasons. However, the recent trends and statistics indicate that the market is re-shifting its balance in favor of sellers, which means it’s turning into a more balanced market. … Continue reading 5 Steps to Selling Your Small Business at Good Terms
In an omnichannel world, how do you deliver the most relevant experience to consumers? Columnist L. Erik Bratt explains how to efficiently collect and act on the data that’s spread across the many channels. L. Erik Bratt on June 3, 2016 If anything typifies the ambitions of modern marketers, it’s the “O” word — … Continue reading Omnichannel on the line: 4 steps to enhance the customer experience
by Lucas Miller June 3, 2016June 3, 2016 Whether it’s your first day at school or a new job, there’s something to be said for starting off on the right foot. Launching a new blog is no different. Think about it – in the coming days, weeks and months, you’ll be devoting hundreds of precious … Continue reading 9 Simple Steps for Choosing the Perfect Name for Your Blog
by Rick Whittington May 31, 2016 Follow @rickwhittingtonMay 31, 2016 Have you ever found yourself wondering how you can get more people to contact your company from your company website? If you’re like me, you might find yourself too wrapped up in other things to regularly make improvements to your website. Luckily, those changes don’t … Continue reading The Four Steps of the Conversion Rate Optimization Process
by Richard Shapiro May 27, 2016 Follow @RichardRShapiroMay 27, 2016 When top management determines that any organization must become more customer-centric, immediately a search begins on the Internet for, “passion for customer service.” Most execs don’t think of “passion” as a component of e-commerce sites, but they should. Of course a computer, mobile device or … Continue reading 8 Steps to Add Passionate Customer Service to Your E-commerce Business
by Juliet Carnoy May 26, 2016 Follow @julietcarnoyMay 26, 2016 Are you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population. Over half (57%) of these users access the site on a daily basis. Six of the seven social media networks have … Continue reading 6 Steps to Optimize Your Instagram Account for eCommerce
by Domingo Karsten May 17, 2016 Follow @domingokarstenMay 17, 2016 Starting your own business can be the best way to take control of your life and potentially earn more income. However, that’s easier said than done, and most people are scared to take this huge step. It can be the best or the worst idea, … Continue reading The First Steps of Starting a Company
by Tim Matthews May 15, 2016 Follow @timmatthewssvMay 15, 2016 If you’re a CMO, you’ve probably experienced what I call the CFO freak-out. “You want how much money? For what? Are you insane?” The freak-out tripwire varies by company size, but it’s always safe to exercise caution north of twenty-five thousand dollars. That kind of … Continue reading Bite-Sizing Budget Requests: 3 Steps to Justify What You Need and Prevent CFO Freak-out
