Paul Chaney — August 17, 2017 Follow @pchaney — August 17, 2017 Pay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your products and services. Employ it as part of an overall digital marketing strategy. With PPC, you only … Continue reading Your Step-by-Step Guide to PPC Advertising
Denise Chan — July 19, 2017 Follow @denisechan26 — July 19, 2017 For the longest time, Snapchat didn’t make any room for links on the platform. The only way you could add a link to Snapchat would be to type it in as text and have a follower take a screenshot of it. Even then, … Continue reading Adding Links to Snapchat: A Step-By-Step Guide
Dennis Yu — July 14, 2017 Follow @dennisyu — July 14, 2017 Meet Isaac and his son, Bodi. Their video drew over 70 million views on CBS, BuzzFeed, and Ellen Nation. Want to know the exact steps they took to go viral? Have a purpose with the content. Bodi was bullied at school for his … Continue reading How Isaac Irvine Got 70 million Views on his Facebook Video, Step-by-Step
Melissa Burns — July 7, 2017 Follow @Melissa_Burns — July 7, 2017 ar130405 / Pixabay Even if your business is a physical retail store, you still need to pay careful attention to an SEO guide. Digital marketing is vital for any business, as about 81% of all shoppers research products online before buying. With over … Continue reading How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business
Warren Knight — June 25, 2017 Follow @warrenknight — June 25, 2017 According to Traffic Generation Cafe, once you write between 21-54 blog posts, you actually increase traffic by up to 30%. The above statistic is extremely important because it shows how influential blogging can be, especially when you create more content on a consistent … Continue reading The Step-By-Step Guide To Writing A Small Business Blog
Svitlana Graves — May 14, 2017 — May 14, 2017 “Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until … Continue reading A Step-by-Step Guide to Conducting Competitive Analysis
James Scherer — April 21, 2017 — April 21, 2017 The most challenging part of any Facebook contest is getting new people to the page. Sure, your newsletter and social media posts can get your current customers and leads to enter, but what about new prospective customers? You could advertise, of course. And perhaps you … Continue reading How to Run a Facebook Share Contest: A Step-by-Step Guide
Jordan Lore — March 14, 2017 — March 14, 2017 Looking to run a giveaway on Facebook? A Facebook giveaway is the easiest way to generate leads and grow your following on social media. In fact, a Facebook giveaway is one of the only remaining ways to generate leads on social media — the other … Continue reading How to Run a Giveaway on Facebook: A Step-By-Step Guide
Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier. Rachel Lindteigen on March 3, 2017 If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition … Continue reading How to create a competitive content insights report step-by-step
Steve McKenzie — December 16, 2016 — December 16, 2016 If you’re anything like me, you’re regretting that you left your 2017 planning so late. It’s already Q4 and you are crazy busy trying to hit what are always the biggest goals of the year, as well as getting your budgets and plans locked in … Continue reading Step-by-Step Capacity Planning Model for BDR and Sales Team
