Tag Archives: Startup

These are the 3 Biggest Startup Risks (And Here’s How to Avoid Them)

Only 44 percent of small businesses survive more than four years. Overhead constraints, recession, encroaching competition – for many, the strain is simply too much. But one of the biggest reasons that so many startups fail is jaw-droppingly simple: poor risk management. The success of each new venture depends heavily upon circumnavigating a wide array … Continue reading These are the 3 Biggest Startup Risks (And Here’s How to Avoid Them) →

Startup Marketing: Operating with Urgency or Panic

Brian HansfordJanuary 23, 2015 Startup marketing is brutal and invigorating. Quite often a startup has brilliant domain experts, inventors, and engineers who develop the big idea. Often the marketing function is last to ramp, either with full time employees or agencies to support the business. Early stage startup marketing typically focuses on business development and finding early … Continue reading Startup Marketing: Operating with Urgency or Panic →

How A SaaS Startup Does Marketing

Donté LedbetterJanuary 18, 2015 SaaS companies are product-driven companies, and they often pay very little attention to marketing in the very early stages of their company’s growth. This is the right approach because customers are buying your product, not your marketing. However, ignoring marketing as part of your growth strategy is a deadly mistake, especially … Continue reading How A SaaS Startup Does Marketing →

Small Businesses for Today’s World: Helping People Prepare With a Survivalist Startup

BusinessVibesJanuary 13, 2015 There are many great businesses you can start that are focused on helping others. But, perhaps the greatest gift is the gift of self-reliance. Survivalist companies are springing up everywhere. If you’ve ever wondered whether this is the niche for you, here’s how to tell. You Know A Lot About Survival How … Continue reading Small Businesses for Today’s World: Helping People Prepare With a Survivalist Startup →