Catherine Hayden — March 3, 2017 — March 3, 2017 Twitter tends to be the platform of choice for literary types, so it’s not unbelievable that its user base would fall in love with an account run by a 190-year-old dictionary. Merriam-Webster, based in Springfield in the US, has started trending online and this is … Continue reading Tongue-in-cheek Twitter: How A Dictionary Started Trending
Mark Miller — February 15, 2017 Follow @MMtwopointfive— February 15, 2017 Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn … Continue reading How to Get Started with Video Content Without Spending a Penny
Seth Waltemyer — January 31, 2017 — January 31, 2017 When you need to design an email campaign, what’s your first step? Answering that question will be a little different for every designer or company, and it depends on the size of your team, your resources, and what you’re looking to accomplish. An organization with … Continue reading Email Design Tips: How to Get Started with Email Templates
Lianna Patch — December 19, 2016 — December 19, 2016 Would you rather buy this candle… Or this candle? And which would you be willing to pay a bit more for? They’re both candles. They have one job: make my house smell like the holidays. But call me crazy if the second description doesn’t make … Continue reading The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)
Dave Sutton — December 15, 2016 — December 15, 2016 Marketing automation is extremely powerful in its own right for many reasons: more responsive messaging, effective prospect nurturing, improved productivity, better targeting, and machines that free up humans to focus on strategy, to name a few. Automation also provides additional benefits to the marketing organization: … Continue reading 4 Simple Steps to Get Started with Email Marketing Automation
Tyson Downs — December 9, 2016 Follow @TitanWebAgency— December 9, 2016 Follow These 6 Steps to Get Started in Social Media Does a small business need to be on social media? Absolutely. The major search engines, including Google, Yahoo, Bing all place some value on how strong a company’s social media presence is when determining … Continue reading A Guide to Getting Started With Social Media
Kevin Johnson — December 5, 2016 Follow @redhotkevbot— December 5, 2016 These days, it seems like almost everyone wants to go into business for themselves. The thing is, launching your own startup is no easy task. While business failure rates have certainly declined over the last few years, the statistics tell us that the odds … Continue reading The 4 “Wrongs” That Could Kill Your Startup Before You Ever Get Started
Tamara Weintraub — November 21, 2016 Follow @tamweintraub— November 21, 2016 Ads you see in the Facebook News Feed may look a lot like display ads, and they can help you to grow brand awareness and interest from your target audience. But did you know Facebook advertising can also help you generate leads and sales? … Continue reading Better Lead Generation: Getting Started with Facebook Advertising
Neil Wood-Mitchell — October 30, 2016 Follow @ThreeMotionUK— October 30, 2016 The stats speak for themselves, over 52% of SMEs are using video content within their digital marketing strategy. 2016 has seen an increase in the amount of social network platforms, each one vying for the title of ‘most popular video sharing website.’ While social … Continue reading How to Get Started with Video Production
Think you don’t have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget. Dianna Huff on October 25, 2016 The small manufacturers who are thriving in the face of global competition … Continue reading SEO on a budget: How a small manufacturer started a program from scratch
