Tag Archives: Stack

A strong central stack of technology begins with the CMO

Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here’s how. Jim Yu on February 28, 2019   There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth spurts is far from coincidental as … Continue reading A strong central stack of technology begins with the CMO

Building your martech stack: Try design thinking to identify the right solutions

Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and ‘go beyond the demo.’ Robin Kurzer on October 2, 2018   Tony Byrne thinks that technology should not slow marketers down. But, he says, many marketers feel just that. “Getting the right technology isn’t … Continue reading Building your martech stack: Try design thinking to identify the right solutions

Wayfair is Getting Email Marketing Right – But How Do Other Top Retailers Stack Up?

James Glover — April 20, 2018 Follow @coherentpath— April 20, 2018 Wayfair is getting it right when it comes to email marketing. In addition to sending different emails to consumers who have bought from them in the past versus non-purchasers who signed up for their list, the home furnishings brand’s emails contain product categories in … Continue reading Wayfair is Getting Email Marketing Right – But How Do Other Top Retailers Stack Up?

85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up?

Larisa Bedgood — April 16, 2018 Follow @www.twitter.com/V12Data — April 16, 2018 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing. This is according to a Nov … Continue reading 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up?

Practical advice for planning a CRM marketing stack upgrade

Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition. Jose Cebrian on December 20, 2017   The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to leverage for marketing. Data … Continue reading Practical advice for planning a CRM marketing stack upgrade

How Does Your Email Marketing Program Stack Up?

James Glover — October 30, 2017 Follow @coherentpath — October 30, 2017 kirstyfields / Pixabay Marketing channels have changed dramatically over the past twenty years. In the 1990s, print and broadcast ads were dominant marketing channels, along with billboards, radio ads and to some extent online (though options were limited). Fast forward to today, where … Continue reading How Does Your Email Marketing Program Stack Up?

Is your martech stack keeping pace with changing customer behavior?

It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations. Kevin Bobowski on October 24, 2017   In my previous article, I discussed the importance of delivering a great customer experience — and using … Continue reading Is your martech stack keeping pace with changing customer behavior?

What’s better than a marketing tech stack? Your marketing org stack

Entry deadline extended to September 28! Marketing Land on September 14, 2017   We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program … Continue reading What’s better than a marketing tech stack? Your marketing org stack

Beyond the martech stack: It takes an orchestra to solve the customer experience

The vision of a customer-focused single entity is becoming the Holy Grail for brands. Barry Levine on June 5, 2017   If you look at what many vendors are saying these days, it’s all about customer experience. Adobe, Salesforce and Sprinklr, for instance, have redefined their identities in that direction. But reorientation is not enough, … Continue reading Beyond the martech stack: It takes an orchestra to solve the customer experience