Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Bolaji Oyejide on March 11, 2024 Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects … Continue reading Simplifying your martech stack: From pipeline efficiency to brand affinity
In a time of tighter budgets and ‘doing more with less,’ a marketing technology review is an essential step for maximizing efficiency and spending. Sam Burr on December 29, 2023 It’s been a tough year for many consumers. The rising cost of living has people paring back personal and household spending. This makes marketing teams … Continue reading 5 ‘must-dos’ when reviewing your martech stack
Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery. John Horodyski on October 9, 2023 I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my … Continue reading Why we still need DAMs in our martech stack
Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape. Gene De Libero on June 12, 2023 Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. This constantly changing ecosystem presents opportunities and challenges to our … Continue reading The innovator’s dilemma: How to future-proof your martech stack
Following these steps will help you implement and adopt martech successfully, whether it’s one or several platforms. Talisha Padgett on June 6, 2023 In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and … Continue reading 5 tips for successfully adding martech to your stack
Whether you’re starting from scratch or expanding your stack, this guide can help you simplify the martech selection process. Greg Krehbiel on May 11, 2023 Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building … Continue reading A practical guide to building a marketing technology stack
Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023 A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance
To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies. Ali Schwanke on March 21, 2023 Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks, which have grown from a small portion of the budget a decade ago to … Continue reading 5 tips to get more value from your tech stack
L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2023 L’Oréal ANZ, a multibillion-dollar cosmetic giant, chose Productsup’s product-to-consumer (P2C) software to drive down costs and enhance its omnichannel strategy in Australia and New Zealand. The partnership will assist L’Oréal ANZ aims to … Continue reading L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
Identify core customer and business needs first. Then build your stack accordingly. Chris Wood on December 13, 2022 Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. … Continue reading 3 steps to building an effective martech stack
