Tag Archives: Stack

Knowledge management for content marketers: My tech stack

How to deal with the modern deluge of information and tap into it when you need it. Pamela Parker on April 29, 2022   While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. In this article, I’ll explain … Continue reading Knowledge management for content marketers: My tech stack

How marketers can build a data-driven technology stack

Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help. Corey Patterson on April 21, 2022 Most marketers would agree access to more customer data is a good thing for brands. Yet fragmentation, duplication and other issues can often disrupt campaigns. … Continue reading How marketers can build a data-driven technology stack

Stack story: How Janus Henderson targets institutional and individual investors

In partnership with martech stack management and discovery platform CabinetM, we’re taking a look at some real life stacks. If you’d like to tell us about your stack please click here. The first 50 individuals who fully complete a survey will be entered into a drawing for a $ 250 Amazon gift card. Janus Henderson … Continue reading Stack story: How Janus Henderson targets institutional and individual investors

5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

Michael Brito December 23, 2021 67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That may seem like a large number but it’s really not if you think about all the things marketers are responsible for today. Sadly, there isn’t just “one tool” that can do … Continue reading 5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

Alejandra Melara December 17, 2021 The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in … Continue reading Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

How to think about budgeting for the marketing tech stack

In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting.   That definitely applies to martech budgeting.  There are many things … Continue reading How to think about budgeting for the marketing tech stack