Tag Archives: Stack

5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

Michael Brito December 23, 2021 67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That may seem like a large number but it’s really not if you think about all the things marketers are responsible for today. Sadly, there isn’t just “one tool” that can do … Continue reading 5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

Alejandra Melara December 17, 2021 The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in … Continue reading Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

How to think about budgeting for the marketing tech stack

In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting.   That definitely applies to martech budgeting.  There are many things … Continue reading How to think about budgeting for the marketing tech stack

How marketers responded to the pandemic with stack replacements

When marketers take a hard look at their tech stacks, what other considerations are they acting on? Chris Wood on October 1, 2021 The added pressures of the pandemic had marketers taking a hard look at the value in their technology stacks and weighing the benefits of new features.  “Over the last 18 months, you … Continue reading How marketers responded to the pandemic with stack replacements

How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)

Alejandra Zilak September 19, 2021 Whether you’re a creative, entrepreneur, or into any type of industry where you get to share your gifts with other people, you’re likely aware that the only way to accomplish any level of success is with good marketing. Effective marketing. Smart marketing. But even knowing that on a fundamental level … Continue reading How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)

Consolidating Your Financial Tech Stack? Look for These 4 Features

Chen Amit May 7, 2021 The right technology stack can supercharge the infrastructure that powers a business. As the co-founder and CEO of a payment automation software company, I’ve seen firsthand how the best tech stacks can drive significant business value and financial health for organizations — but I also know that reaching that end … Continue reading Consolidating Your Financial Tech Stack? Look for These 4 Features

eCommerce Is Growing. How Does Your Online Business Stack Up?

Nura Eston April 27, 2021   If the past year has shown retailers anything, it’s that having an eCommerce presence isn’t an optional extra any longer. In Canada, retail eCommerce sales reached $ 3.9B in May 2020, a 2.3% increase over April’s numbers and a staggering 99.3% increase over February. Year over year, in fact, … Continue reading eCommerce Is Growing. How Does Your Online Business Stack Up?

It doesn’t have to be martech to be in a martech stack

Asking what is and isn’t martech leads to complex considerations Steve Petersen on March 24, 2021 There’s a current debate brewing about what is martech and what’s not. I’ve argued that with vision, commitment, and orchestration, many tools like project management and collaboration platforms can qualify as martech. However, there’s more to the debate than … Continue reading It doesn’t have to be martech to be in a martech stack

Building the Right Tech Stack to Support your Revenue Operations Goals

Kristin Grages March 2, 2021 The idea of revenue operations (RevOps) continues to gain mindshare among B2B and B2C leaders. How could it not, with its lofty goals of efficiency, alignment, and success? The idea is a simple one: Combine the efforts of sales, marketing, and customer service to maximize revenue opportunities across the customer’s … Continue reading Building the Right Tech Stack to Support your Revenue Operations Goals