Tag Archives: Stack

You need to glue your martech stack together. Here are some of your options.

To get the most out of your data, you need to integrate the various platforms in your stack. That’s not often easy to do. Mike Maynard on May 23, 2024     Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of … Continue reading You need to glue your martech stack together. Here are some of your options.

Unlock marketing efficiency: The essential guide to martech stack optimization

Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence. Venkatraman Kannan on April 30, 2024   Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized … Continue reading Unlock marketing efficiency: The essential guide to martech stack optimization

Simplifying your martech stack: From pipeline efficiency to brand affinity

Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Bolaji Oyejide on March 11, 2024 Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects … Continue reading Simplifying your martech stack: From pipeline efficiency to brand affinity

Why we still need DAMs in our martech stack

Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery. John Horodyski on October 9, 2023 I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my … Continue reading Why we still need DAMs in our martech stack

The innovator’s dilemma: How to future-proof your martech stack

Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape. Gene De Libero on June 12, 2023 Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. This constantly changing ecosystem presents opportunities and challenges to our … Continue reading The innovator’s dilemma: How to future-proof your martech stack

5 tips for successfully adding martech to your stack

Following these steps will help you implement and adopt martech successfully, whether it’s one or several platforms.  Talisha Padgett on June 6, 2023 In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology.  Marketers and … Continue reading 5 tips for successfully adding martech to your stack

Marketing technology optimization: The path to peak martech stack performance

Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023  A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance