The preferred solution: Spend more money on it. 70% of U.S. marketers expect their tech budget to grow next year. Constantine von Hoffman on October 10, 2022 More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a … Continue reading More than 60% of B2B marketers say martech stack is too complex
Snowflake Data Names Most Successful Companies In Data Stack by Laurie Sullivan @lauriesullivan, September 30, 2022 Snowflake, best known for its data cloud, released a report — Modern Marketing Data Stack — that looks at patterns and the technologies used by nearly 6,000 of its customers that generated revenue between June 1, 2021, to June … Continue reading Snowflake Data Names Most Successful Companies In Data Stack
Want to ensure the success of your martech investments? Here’s a simplified approach to implementing your martech stack. Gene De Libero on September 23, 2022 We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also … Continue reading The secret to building a useful martech stack
Martech stacks must be judged by effectiveness, not size. Anita Brearton on June 27, 2022 How big should a martech stack be? The answer is, as big as it needs to be, which I know isn’t a helpful answer. On our platform we have almost 1,000 stacks under management, ranging from 10 products to more … Continue reading My Stack is Bigger than Your Stack, So What?
How to be sure you’re in the driver’s seat, not the vendor. Gene De Libero on June 22, 2022 There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. What follows is a way to … Continue reading 5 steps to martech stack success
Some common ways to organize your martech stack and the unique benefits of each approach. Megan Michuda on June 17, 2022 Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. … Continue reading Three ways to organize your martech stack
How to deal with the modern deluge of information and tap into it when you need it. Pamela Parker on April 29, 2022 While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. In this article, I’ll explain … Continue reading Knowledge management for content marketers: My tech stack
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help. Corey Patterson on April 21, 2022 Most marketers would agree access to more customer data is a good thing for brands. Yet fragmentation, duplication and other issues can often disrupt campaigns. … Continue reading How marketers can build a data-driven technology stack
In partnership with martech stack management and discovery platform CabinetM, we’re taking a look at some real life stacks. If you’d like to tell us about your stack please click here. The first 50 individuals who fully complete a survey will be entered into a drawing for a $ 250 Amazon gift card. Janus Henderson … Continue reading Stack story: How Janus Henderson targets institutional and individual investors
Michael Brito December 23, 2021 67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That may seem like a large number but it’s really not if you think about all the things marketers are responsible for today. Sadly, there isn’t just “one tool” that can do … Continue reading 5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022
