Larisa Bedgood — April 16, 2018 Follow @www.twitter.com/V12Data — April 16, 2018 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing. This is according to a Nov … Continue reading 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up?
Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition. Jose Cebrian on December 20, 2017 The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to leverage for marketing. Data … Continue reading Practical advice for planning a CRM marketing stack upgrade
James Glover — October 30, 2017 Follow @coherentpath — October 30, 2017 kirstyfields / Pixabay Marketing channels have changed dramatically over the past twenty years. In the 1990s, print and broadcast ads were dominant marketing channels, along with billboards, radio ads and to some extent online (though options were limited). Fast forward to today, where … Continue reading How Does Your Email Marketing Program Stack Up?
It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations. Kevin Bobowski on October 24, 2017 In my previous article, I discussed the importance of delivering a great customer experience — and using … Continue reading Is your martech stack keeping pace with changing customer behavior?
Entry deadline extended to September 28! Marketing Land on September 14, 2017 We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program … Continue reading What’s better than a marketing tech stack? Your marketing org stack
The vision of a customer-focused single entity is becoming the Holy Grail for brands. Barry Levine on June 5, 2017 If you look at what many vendors are saying these days, it’s all about customer experience. Adobe, Salesforce and Sprinklr, for instance, have redefined their identities in that direction. But reorientation is not enough, … Continue reading Beyond the martech stack: It takes an orchestra to solve the customer experience
Chris Zawisza — May 12, 2017 — May 12, 2017 What do you do when a new time-saving tool ends up taking up more time than it saves? Most of us have been diligently adding every shiny new widget and doohickey to our sales stack that will streamline a process here or shave an hour … Continue reading How to Get Your Sales Stack in Line
Lauren Kincke — April 4, 2017 — April 4, 2017 From reading my last three posts in this series, I trust you understand the importance of tackling legacy technology and data. Are you empowered to manage the conversations around those items? Next up, let’s talk about how to inventory and optimize your processes, and use … Continue reading Process Makes Perfect With Your MarTech Stack Architecture
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget. Jim Yu on February 13, 2017 Over the past four years, the role of chief marketing officers has … Continue reading Performance and integration: The foundation of marketing technology stack success
by Josh Engroff, Op-Ed Contributor, December 29, 2016 The following was previously published in an earlier edition of Online Spin: The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack