What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results. Frans Riemersma on June 4, 2025 “Stack follows strategy” is a well-known mantra. But how do you actually do it? Many teams claim it’s the right approach, but few can describe what the approach looks like in … Continue reading 3 steps to align your stack with strategy
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here’s how to elevate its role. Kath Pay on May 13, 2025 Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. … Continue reading Email is the most misunderstood channel in your digital stack
The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? Milton Hwang on March 27, 2025 Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either … Continue reading The future of the martech stack and marketing operations is ‘unstructured’
Spurred by AI, marketers are using more tools than ever, and they’re making an increasing number of them, according to The MarTech State of the Stack report. Constantine von Hoffman on March 25, 2025 Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State … Continue reading State of the Stack 2025: Homegrown martech surges as AI accelerates development
Feature bundling and stakeholder preferences contribute to martech overlap. Here’s how to analyze and manage it strategically. Steve Petersen on March 7, 2025 It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and inefficiencies. Knowing when … Continue reading The smart way to handle overlaps in your martech stack
New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences. Kim Davis on January 8, 2025 Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on … Continue reading Martech stack complexity fragments audience data
Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here’s how. Alicia Arnold on October 30, 2024 If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out. Just like cleaning out a closet, garage … Continue reading Is it time to clean out your martech stack?
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the most important platforms for growing a B2B startup. MarTechBot on August 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on … Continue reading Essential stack for a B2B startup: Best of the MarTechBot
If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole? Kim Davis on August 15, 2024 This is the third article in a three-part series. The first, on composable CDPs, is here; the second, on composable customer engagement … Continue reading What the composability revolution means for the martech stack
20% of your tools drive 80% of your results, but how do you determine which tools they are? Gene De Libero on August 14, 2024 This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle … Continue reading 7 strategies for getting the most from your martech stack
